Aleksandr Svistunov
@alexuser41
E-commerce Director with 10+ years scaling marketplaces, e-grocery, and profitable P&L.
Russian FederationWhat I'm looking for
I’m an E-commerce Director with 10+ years of experience building and scaling e-commerce businesses in FMCG and Consumer Goods. I combine e-commerce leadership with 25 years of commercial and sales leadership, so I focus on what drives profitable growth—not just traffic.
I’ve specialized in developing and growing sales through marketplaces, e-grocery, quick commerce, D2C, Amazon, Shopify, and export e-commerce channels. I’ve launched new e-commerce businesses from scratch, built commercial strategies, managed P&L, created financial models, and optimized unit economics.
In my most recent role, I built and scaled an e-commerce business from the ground up and owned the channel P&L, budgeting, pricing strategy, profitability, and inventory turnover. I increased direct e-commerce sales by more than 3x versus the first full year of channel operations, delivered nearly 3x EBITDA growth, and led the Rusagro Fats & Oils Business Unit to the #1 e-commerce market share position in the mayonnaise category, according to Nielsen.
I also bring hands-on leadership across cross-functional teams and data-driven decision-making. I’ve led e-commerce teams spanning Sales, Marketing, Trade Marketing, Digital Marketing, Content Management, Technical Support, and external agencies, using KPI performance like ROI, ROAS, CAC, LTV, AOV, Conversion Rate, CSI, and NPS.
Experience
Work history, roles, and key accomplishments
• Built and scaled the e-commerce business from the ground up.
• Developed and executed the e-commerce growth strategy across all online sales channels.
• Managed sales through marketplaces, e-grocery, quick commerce, national retail e-commerce channels, and export e-commerce platforms.
• Owned the channel P&L, budgeting, pricing strategy, profitability, and inventory turnover.
• Built, led, and d
• Led the e-commerce function and executed the company’s digital commerce strategy across multiple online sales channels.
• Owned e-commerce business performance, including sales growth, profitability, customer acquisition, retention, and key commercial KPIs.
• Contributed to the development of the company’s digital commerce ecosystem, including Tea.ru (D2C platform), MAY24 (B2B digital marketplac
• Developed and managed online sales businesses across multiple e-commerce channels.
• Built and operated online stores on Amazon and eBay.
• Built and managed e-commerce stores using Shopify and InSales platforms.
• Managed digital advertising campaigns across Facebook, Instagram, VK, and Reddit.
• Managed social media marketing (SMM) activities.
• Worked directly with Chinese suppliers and marke
• Led business development across Moscow and the Moscow Region.
• Designed and implemented a new field sales organization structure.
• Consistently achieved and exceeded sales and distribution targets.
• Managed relationships with key accounts, distributors, and strategic partners.
• Developed and executed customer business plans and commercial strategies.
• Led commercial negotiations and impleme
• Managed key distributors and national retail chains including M.Video, Eldorado, and MediaMarkt.
• Led business development across Moscow, Central Russia, Southern Russia, and CIS markets.
• Developed and executed customer business plans and growth initiatives.
• Negotiated commercial agreements and customer terms.
• Delivered sales, distribution, and profitability targets.
• Implemented trade m
Progressed through increasing levels of responsibility within Bunge, managing sales development, distribution expansion, and field sales organizations across Central Russia and the Moscow Region.
• Led business development and market expansion across multiple territories.
• Expanded and strengthened regional distribution networks.
• Managed field sales organizations of up to 60+ employees.
• Deve
• Managed sales and distribution operations across Yaroslavl, Ivanovo, and Kostroma regions.
• Developed and expanded the regional distribution network.
• Managed distributor relationships and commercial performance.
• Conducted market research and competitive analysis.
• Delivered sales and distribution objectives.
• Led and developed regional sales teams.
• Led regional business development across Yaroslavl, Ivanovo, and Kostroma regions.
• Managed distributor relationships and developed the regional sales network.
• Developed relationships with key accounts, dealers, wholesale customers, and retail partners.
• Managed pricing, trade terms, and in-market execution.
• Led and trained a team of 25 sales representatives and supervisors.
• Developed mo
• Led and developed a team of sales representatives.
• Managed merchandising and in-store execution activities.
• Developed relationships with wholesale customers and retail partners.
• Conducted market and competitor analysis.
• Delivered sales and distribution targets.
Education
Degrees, certifications, and relevant coursework
Yaroslavl State University
Bachelors in History, History
1994 - 1999
Yaroslavl State University
Bachelor's in History, History
1994 - 1999
Bachelor’s degree in History from Yaroslavl State University (1994–1999).
Availability
Location
Russian FederationAuthorized to work in
Job categories
Skills
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