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Gor Matevosyan

@gormatevosyan

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Product manager at TI'ME building purchase prediction and personalised offers tested against holdout groups.

Armenia

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At TI'ME (TIMELESS LLC), I own e-commerce for TI'ME and Pandora across three countries. I built a purchase-prediction model that selects audiences for offers, and recommendations that I test against holdout groups.

Before TI'ME, I launched a new web and mobile product at Gold Apple, owned customer account flows at Samokat.tech, and worked on seller experience and new business models at Lamoda Group. At Yandex Practicum, I ran free-to-paid conversion experiments; earlier, I developed consumer research and strategy at Publicis Media (Zenith) and McCann Worldgroup.

Experience

Work history, roles, and key accomplishments

Current

Chief E-Commerce Officer

Current

TI'ME (TIMELESS LLC)

Jul 2025 - Present (1 year 3 months)

Own the e-commerce P&L for two brands across 3 countries, leading three operational teams and managing external technology vendors. Built a purchase-prediction model and product recommendations, and set up a single source of truth for e-commerce metrics.

Ecommerce P&L management Purchase Forecasting Product Recommendations Promotional Strategy Loyalty Vendor Management OKRs Sprint Planning Data Analysis

Product Owner, new digital product for teenagers

Gold Apple

Jan 2024 - Jul 2025 (1 year 6 months)

Launched and scaled a new web and mobile product with AI-based recommendations as its core mechanic, building and leading a cross-functional team. Designed the metrics tree, prioritisation frameworks, and product dashboards, securing CEO-level approval and budget.

Product Management AI Recommendations Cross functional Leadership Metric Tree RICE ICE Prioritization Data Dashboards Budgeting

Product Owner: user account, registration, login

Samokat.tech

Jun 2023 - Jan 2024 (7 months)

Owned roadmap, discovery, and delivery for the account, registration, and login flows used by every customer, aligning 45+ stakeholders. Formed and led a new Scrum team of 10, growing team satisfaction with processes by 40% in 2 months.

Product Management Roadmapping Discovery Delivery Stakeholder Management Scrum Team Leadership

Product Manager, Seller Experience and new business models

Lamoda Group

Oct 2021 - May 2023 (1 year 7 months)

Led new marketplace business models with two teams of 8 and a cross-functional group of 30+, cutting time-to-market 3x by scoping a hybrid-stock MVP. Grew the new seller model from 3 sellers at pilot to 15+ within a year and ran two research projects with sellers.

Product Management Marketplace MVP Scoping Cross functional Leadership Buyer Research Time to Market Optimization

Growth Manager (joined as Product Researcher)

Yandex Practicum

Oct 2020 - Oct 2021 (1 year)

Ran experiments on free-to-paid conversion and redesigned the free onboarding courses. Conducted 60+ problem interviews with learners and launched a new communication channel in 1.5 months.

Growth Experimentation Conversion Rate Optimization Onboarding User Research Communication Skills