At Daluma, I improve the storefront through UX changes, A/B testing, and data analysis. Reworking product-page positioning and logic contributed to an approximately 45% increase in monthly revenue during the subsequent period.
I also designed influencer-scraping automation workflows with n8n and developed an in-house RAG-based AI chat assistant to recommend products and reduce inbound queries. I integrated Klaviyo and Reviews.io to support customer segmentation, response times, social proof, and retention.
At Sporton, I own the e-commerce strategy and rebrand for an independent D2C activewear company. I built and launched its Shopify storefront with a custom Liquid theme, and I'm preparing the operation for planned expansion into South Africa and Canada.
At Whoosh Logistics, I defined a six-month product roadmap and shipped feature releases that reduced average order processing time by 18%. Earlier, at Hive Technology, I used SQL and Metabase to identify delivery bottlenecks and help maintain a 95%+ on-time delivery rate.
