Open to opportunities

Tara Teym

@tarateym

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Experienced Product Owner with a strong background in customer value management.

Azerbaijan

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What I'm looking for

I am looking for a role that fosters innovation and values data-driven decision-making, where I can lead impactful projects and contribute to customer success.

I am a seasoned Product Manager with 19 years of professional experience across telecommunications and banking industries. My expertise lies in customer value management, product strategy, and driving revenue growth through data-driven campaigns and personalized customer journeys. Currently, as a Product Owner at Birbank, I lead Customer Value Management initiatives for micro businesses, focusing on cross-sell and up-sell strategies using Agile and Scrum methodologies.

Throughout my career, I have successfully designed real-time, event-triggered scenarios via platforms like EVAM, managing targeted and mass campaigns across multiple channels. My efforts have significantly boosted product adoption through customer insights and machine learning. I am passionate about creating and optimizing loyalty programs and gamified missions to enhance customer engagement and retention, ensuring that the products I manage meet diverse customer needs and deliver long-term value.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

Birbank Biznes

Dec 2024 - Present (8 months)

Led the development of Customer Value Management (CVM) initiatives for micro businesses, focusing on personalized, data-driven experiences. Drove the design and implementation of machine learning models to predict loan product take-up, churn risk, and price sensitivity.

Customer Value Machine Learning Data Driven Loyalty Programs Agile Methodologies

Current

Product Owner

Current

Kapital Bank OJSC

Apr 2021 - Present (4 years 4 months)

Drove product development with a dedicated team, boosting sales of banking products across multiple communication channels including EVAM and mass communication channels. Defined, monitored, and analyzed key metrics for launched initiatives to make data-driven decisions.

Product Development Sales Communication Data Analysis

CVM Chapter Lead

Kapital Bank OJSC

Jul 2020 - Present (5 years 1 month)

Managed a team of 10 people, defining professional standards and working methodologies within the CVM chapter to deliver cross-sell, upsell, and retention strategies. Led cross-chapter projects and initiatives, ensuring alignment of commercial strategy across different squads.

Team Management CVM Strategy Campaign Management

Streamline Analytics Manager

Kapital Bank OJSC

Jul 2019 - Present (6 years 1 month)

Managed analytics for various segments, contributing to strategic decision-making and business growth. Focused on streamlining data processes to improve efficiency and accuracy in reporting.

Management Analytics Data Streamlining Reporting Business Growth

Segments Management, Manager

Kapital Bank OJSC

Dec 2017 - Present (7 years 8 months)

Managed customer segments, developing targeted strategies to enhance customer value and engagement. Utilized data insights to optimize segment performance and drive revenue.

Segmentation Customer Engagement Data Insights Revenue Strategic Planning

Head of Targeted Marketing

Bakcell

Nov 2015 - Present (9 years 9 months)

Led targeted marketing initiatives, developing and executing campaigns to reach specific customer segments. Analyzed market trends and customer data to optimize marketing strategies and achieve business objectives.

Campaign Execution Market Analysis Marketing Strategy

Marketing Reporting Analyst

Bakcell

Apr 2014 - Present (11 years 4 months)

Analyzed marketing campaign performance and generated comprehensive reports to inform strategic decisions. Provided insights on key marketing metrics and identified areas for improvement.

Data Analysis Performance Metrics Campaign Optimization

Data Coordinator

Bakcell

Sep 2009 - Present (15 years 11 months)

Coordinated data collection and management processes, ensuring data integrity and accessibility for various departments. Supported data-driven initiatives and reporting requirements.

Data Coordination Data Management Data Integrity Data Access Reporting

Customer Support Representative

Bakcell

Jan 2007 - Present (18 years 7 months)

Provided front-line customer support, resolving inquiries and ensuring customer satisfaction. Assisted with various customer service tasks and maintained accurate customer records.

Customer Support Customer Satisfaction Customer Service Record keeping

Assistant HR Officer

Oct 2006 - Present (18 years 10 months)

Assisted in the recruitment process by screening applications and providing front-line support for recruitment programs. Provided day-to-day assistance to the HR team and HR Manager.

Recruitment Administrative Support HR Operations