I'm looking for a remote role in CRM, product marketing, or product ownership where I can own personalized campaigns, shape communication strategies, and turn customer insights into measurable growth, working closely with business and technical teams.
Looking for a job
Gunel Nadirova
@gunelnadirova
Campaign Manager / Product Owner at Azerbaijan Airlines, shaping automated customer journeys across CRM channels.
AzerbaijanWhat I'm looking for
At Azerbaijan Airlines, I lead CRM initiatives from market benchmarking and offer design through customer journey mapping, execution, and performance tracking. I translate business needs into technical briefs and coordinate CRM, data, product, digital, design, and technical teams.
I design personalized, automated customer journeys using behavioral triggers, lifecycle stages, and channel preferences. I also develop omnichannel communications across email, push notifications, SMS, and WhatsApp, then use campaign KPIs and conversion data to refine customer touchpoints.
At Kapital Bank OJSC, I managed customer campaigns and special offers, including audience selection, offer development, landing pages, and communication calendars. I analyzed customer segments, conducted A/B tests, and monitored performance to support data-driven decisions.
Experience
Work history, roles, and key accomplishments
AA
Current
Campaign Manager / Product Owner
Azerbaijan Airlines
Jan 2024 - Present (2 years 9 months)
Lead the full lifecycle of CRM initiatives, from market benchmarking and offer design to customer journey mapping, execution, and performance tracking. Coordinate cross-functional teams to deliver customer-focused initiatives aligned with business goals.
KO
CRM Marketing / Product Marketing Lead Specialist
Kapital Bank OJSC
Jun 2022 - Dec 2023 (1 year 6 months)
Managed end-to-end customer campaigns and special offers, covering audience selection, offer development, visual approvals, landing pages, and communication calendars. Analyzed and segmented the customer base, conducted A/B testing, and orchestrated communications to improve personalized offers.
KO
Customer Service Specialist
Kapital Bank OJSC
Dec 2020 - Jun 2022 (1 year 6 months)
Provided customer service support at Kapital Bank OJSC.
SW
Internship
Silk Way
May 2019 - Jul 2019 (2 months)
Completed an internship at Silk Way.
Education
Degrees, certifications, and relevant coursework
NA
National Aviation Academy
Bachelor's degree, Management
2016 - 2020
Grade: 94
Studied Management at the National Aviation Academy, Faculty of Economics and Law, with a GPA of 94.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
AzerbaijanAuthorized to work in
Salary expectations
60k+ USD
Social media
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