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@nihaduser1

Digitalization and Process Automation Director at Rabitabank OJSC, scaling mobile banking to 500K+ MAU and launching Open Banking APIs.

Azerbaijan
Message

At Rabitabank OJSC, I lead a 30-person product organisation across seven digital product verticals. I scaled Mobile Banking to 500K+ monthly active users and delivered 10M AZN in monthly digital payment volume.

I launched Open Banking API infrastructure and digitised 98% of corporate banking operations. I also introduced an Islamic Banking proposition in the Central Bank regulatory sandbox and launched an Investments module that reached $1.2M+ AUM.

Earlier, at ABB, I owned mobile banking product streams and launched the Investments proposition. My experience also includes digital banking leadership at Leobank, Rabitabank OJSC, and Expressbank ASC, as well as software development and Agile transformation work.

Experience

Work history, roles, and key accomplishments

Rabitabank OJSC logoRO
Current

Director of Digitalization & Process Automation | Head of Digital Product

Jun 2024 - Present (2 years 4 months)

• Lead a 30-person cross-functional product organisation: 7 Product Owners, 2 Designers, 8 Business Analysts, 5 QA Engineers — end-to-end ownership from discovery to go-live and post-release optimisation
• Own 7 product verticals: Retail Mobile Banking, Corporate Banking App & Web Portal, Investment Platform, Junior/Family Banking, Core Banking Systems (ABS Retail & Corporate), Internal Document W

ABB logoAB

Senior Product Owner

Feb 2023 - Jun 2024 (1 year 4 months)

• Owned mobile banking product streams — onboarding, servicing, and payments — end-to-end from discovery to go-live and post-launch optimisation
• Launched Investments proposition — first rollout across the ABB group; defined product priorities based on customer needs and business value
• Translated business and regulatory requirements into PRDs, user stories, and prioritised backlogs; owned KPIs

Leobank logoLE

Head of Payments, Loyalty & Cashback

Apr 2022 - Feb 2023 (10 months)

• Owned proposition and delivery for card-related customer journeys: replenishment, top-up, loyalty mechanics, and cashback programmes
• Introduced product KPIs: adoption rate, transaction success rate, and customer issue resolution; used data to drive prioritisation decisions
• Coordinated stakeholders across business, IT, operations, and external partners for aligned delivery and go-live readine

Rabitabank OJSC logoRO

Head of Digital Banking

Jul 2021 - Apr 2022 (9 months)

• Led mobile and internet banking product streams; built cross-functional delivery rhythm across engineering, operations, and compliance teams
• Implemented Apple Pay in retail banking — coordinated Visa/Mastercard scheme requirements and core banking integration; scaled to 1M+ contactless activations
• Ensured go-live readiness and operational stability for all digital channel releases in a regul

Kapital Bank OJSC logoKO

Agile Coach

Jan 2021 - Jul 2021 (6 months)

• Supported enterprise-wide Agile transformation to improve delivery predictability and cross-functional execution across technology and product teams
• Worked with senior leadership to align product delivery with business priorities and improve team operating model
• Contributed to improved delivery efficiency and collaboration across multiple product squads

Expressbank ASC logoEA

Head of Digital Banking

Dec 2019 - Jan 2021 (1 year 1 month)

• Led digital banking strategy and implementation
• Managed mobile and internet banking platforms
• Oversaw Temenos T24 core banking integrations
• Led cross-functional delivery teams
• Improved digital channel adoption and usage
• Worked in a regulated banking environment

Expressbank ASC logoEA

Lead Software Developer

Feb 2019 - Jan 2020 (11 months)

• Led software development activities for core banking and digital banking systems (Temenos T24)
• Coordinated development teams and technical delivery across critical banking platforms
• Ensured system stability, performance, and regulatory alignment of digital solutions

Expressbank ASC logoEA

Software Developer

May 2017 - Feb 2019 (1 year 9 months)

• Developed and supported banking software solutions within core banking environments
• Participated in system upgrades, integrations, and platform enhancements

ATL Group Azerbaijan logoAA

Software Developer

Jan 2016 - May 2017 (1 year 4 months)

• Developed and supported banking software solutions
• Worked on core banking system enhancements
• Participated in system upgrades and integrations
• Collaborated with business and IT teams

Education

Degrees, certifications, and relevant coursework

PI

Project Management Institute

Project Management Professional (PMP)

Apr 2026 · Expires Apr 2029

BU

Baku State University

Bachelor's degree, Computer Science

2012 - 2016

PI

Project Management Institute

PMI-CPMAI (In Progress)

Tech stack

Software and tools used professionally

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