Looking for a job

Taona Carissa

@taonacarissa

Message

I lead international merchant onboarding and launches that improve conversion, retention, and operational scale.

United Kingdom

Message

What I'm looking for

I'm looking to lead international merchant onboarding, launch, and activation programs where I can improve customer experiences, scale operations, and use data and cross-functional collaboration to drive conversion and revenue growth.

I've led merchant activation and technical onboarding at Rare Velvet, Shopify, and Amazon, launching e-commerce and point-of-sale integrations across EMEA, North America, and Australia. At Rare Velvet, I manage strategic retail partners including Anthropologie and helped drive a 42% lift in conversion rate through traffic and conversion analysis.

At Shopify, I led regional launch teams onboarding 200+ merchants, exceeded team targets by 35%+, and improved Salesforce processing time by 22%. At Amazon, I managed technical activation teams, increased self-service launch rates by 35%, and used customer feedback to improve registration by 15%+.

Experience

Work history, roles, and key accomplishments

Current

Senior Onboarding Manager

Current

Rare Beauty LLC

Jan 2024 - Present (2 years 8 months)

Lead a team of 4, building onboarding strategies for key strategic retail partners and driving cross-functional launch and marketing execution across EMEA, North America and Australia.

Google Analytics Shopify KPI Tracking Digital Marketing Inventory Management Partnership Management

Team Manager, Onboarding Launch Consultant

Shopify

Jan 2021 - Dec 2023 (2 years 11 months)

Led a team of 10 technical onboarding Launch Consultants and 1 manager, responsible for launching Shopify Plus and Point of Sale integrations for enterprise merchants.

Salesforce Team Leadership Onboarding Stakeholder Management Process Improvement QA Coaching Forecasting

Team Manager, SMB Merchant Activation EU

Amazon

Jan 2017 - Dec 2020 (3 years 11 months)

Led a team of 5 technical experts activating Amazon Pay and managing small and medium business accounts across Europe.

Magento Shopify WooCommerce Team Management Voice Of Customer Process Improvement Pricing Strategy Content Development

Launch Specialist, UK & DACH

Amazon

Jan 2014 - Dec 2017 (3 years 11 months)

Acted as primary onboarding partner between Amazon Pay and third-party business merchants, launching strategic accounts of small to medium-sized merchants.

Onboarding Merchant Management Video Integration Product Feedback Promotion

Marketing Intern

Grand Duchy of Luxembourg

Jan 2013 - Dec 2014 (1 year 11 months)

Supported implementation of the European Digital Marketing Strategy, coordinating with internal marketing teams to execute brand strategy across Europe.

Market Research Content Creation Website Management SEO