At Pazago Inc. (Provue), I worked as a core member of the founding team through a 0-to-1 build, driving GTM strategy and product launch for an AI-powered audio and conversation app built for India. The launch achieved 300K+ downloads.
I owned the Astrology vertical strategy, sourcing and onboarding six creator partnerships and building their AI personas. Category revenue grew 14x in six weeks, and the top creator came to drive about 17% of daily platform revenue.
I used user interviews and chat and support data to find engagement friction, then iterated on AI persona prompts and creator-specific skill sets. I also queried product metrics with SQL and prototyped feature concepts in Lovable before developer handoff.
At Scapia, I built an interactive KPI dashboard for top-of-funnel metrics that reduced 200+ man-hours per week. I also used A/B testing and data-driven insights to improve retention, click-through rates, and conversions.
