aashima shrivastava

I’m a Product Analyst at Paisabazaar, where I work across product, growth and customer engagement. I currently own communication strategies across email, WhatsApp and push notifications, with a focus on bringing users back to the platform, improving engagement and driving conversions and sales. I also work closely with product and business teams to understand user behaviour, identify opportunities and use data to improve product and communication journeys.

Before this, I worked in product roles at Enligence AI Labs and Black Canvas Design Co, where I worked on product discovery, PRDs, user flows, feature prioritisation, wireframes, testing and product launches. I’ve worked on AI enabled products, admin and analytics systems, course creation tools and other digital products, giving me exposure to taking products from an idea to execution.

My background in Business Analytics has made me particularly comfortable with data and experimentation. I work with SQL, Python, Tableau, Power BI, Mixpanel, Amplitude and GA4, and enjoy using data to understand what users are doing and why.

I’m particularly interested in Product Management, Growth and Consumer Tech, with a strong interest in fintech, AI enabled products and SaaS. I enjoy roles where I can combine user understanding, data and business thinking to solve real problems and actually see the impact of what I build.

Outside of work, I’m naturally curious about how products work, why people use them and what makes them successful. I’m looking for a product role where I can take more ownership, work closely with engineering and design, and grow into a strong end to end Product Manager.