Veronica Powell

I am a paid search specialist with experience coordinating AI feature launches and driving measurable revenue growth for SMB and mid-tier advertisers. I translate customer insights into actionable recommendations that inform product strategy, sales enablement, and campaign optimizations.

At Microsoft Advertising I facilitated testing and launch readiness for multiple AI features, partnered cross-functionally with engineering and product teams, and refreshed 40+ content articles to improve Copilot quality scores. I have also led small teams and mentored interns while delivering GTM strategies and change management support.

In client-facing roles I maintained relationships with 90+ SMB clients managing substantial Google Ad spend, conducted analysis using Google Analytics and SEMrush, and implemented optimizations that reduced churn below targets. I consistently delivered data-driven optimizations that produced double-digit revenue improvements for advertisers.

I hold a B.A. in Public Relations and certifications across Microsoft Advertising, Google Ads, Amazon Advertising, and Meta Ads. I bring a blend of technical ad platform expertise, cross-functional collaboration, and a customer-first mindset to help teams scale paid media with AI-driven insights.