Khushbu Shanbhag

Leading the creative team and driving concept development for interactive advertising, connected TV, and shoppable advertising experiences. Managing end-to-end creative execution across design and development teams, and building websites using vibe coding and AI-assisted workflows.

Led concept ideation and mentored junior team members. Reviewed and approved creative concepts and presentation materials before client delivery, and presented campaign ideas to clients and cross-functional stakeholders.

Conceptualized interactive campaigns for global and regional brands. Worked across mobile rich media and connected TV ad experiences, and developed concept presentations, campaign narratives, and supporting documentation for internal and client reviews.

Created, edited, and reviewed blogs, website content, and digital assets across multiple industries. Optimized content for SEO, readability, formatting, and publishing standards while ensuring accuracy, consistency, and alignment with brand guidelines.

Created, edited, and reviewed blogs, website content, product descriptions, FAQs, and educational content across multiple industries. Partnered with Etsy sellers to develop and refine seller stories and storefront content, and reviewed and optimized digital content for SEO, formatting, HTML compliance, and publishing standards.

Edited and reviewed IT books written by authors from around the world, ensuring quality, clarity, technical accuracy, and consistency across publications. Tested and validated code snippets, evaluated and quality-checked chapters edited by fellow editors, and created and maintained GitHub repositories for technical content and code assets.

Pursued a Bachelor's degree in Information Technology from 2013 to 2016.