Jessica Piel

At GoodData.AI, I defined long-term brand strategy across channels and authored the annual Brand Marketing Strategy, connecting brand equity, campaign performance, revenue, and go-to-market priorities.

I lead integrated brand campaigns with content, product marketing, and design teams, while owning event strategy, OOH campaigns, organic social, webinars, PR agency collaboration, and brand consistency. I also use custom GPTs and Claude projects to streamline recurring workflows and improve content consistency.

Previously at GoodData, I managed a $500K annual brand marketing budget, generated more than 1,000 leads through approximately eight annual conferences, and grew webinar registrations by 100%. My social strategy delivered 11% engagement and 20% follower growth, while press releases averaged more than 800 publishes.

At Dataddo, I built product marketing and lifecycle programs across webinars, customer messaging, SEO content, email, social media, product tours, case studies, and marketplace listings. I increased trialist conversion by 15%, helped grow LinkedIn followers from 200 to 3,900, and created communications for user segments totaling more than 50,000 contacts.