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iana sergienko

@ianasergienko

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Marketer at Luxatia International who improved Svaggy’s app and website UX/UI, growing its restaurant network by 21%.

Czechia

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At Svaggy, I worked on a food-delivery platform with a mobile app and website for customers and partner restaurants. I led app and website UX/UI improvements that increased traffic by 13.4%, and helped grow the restaurant partner network by 21%, contributing to 19.8% revenue growth.

At Luxatia International, I use quantitative and qualitative analysis to improve lead segmentation and email conversion, and built a database of 15,000+ business contacts. I also run lead generation campaigns and have closed multiple B2B client deals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Luxatia International

Apr 2025 - Present (1 year 6 months)

Applied quantitative and qualitative analysis to optimize lead segmentation and conversion strategy, using A/B testing to improve email outreach. Built and maintained a database of 15,000+ business contacts and ran lead generation campaigns contributing to the event sales pipeline.

A B Testing Lead Segmentation Email outreach Database Management Lead Generation B2B Sales

Brand Development Manager

Svaggy

Nov 2024 - Feb 2025 (3 months)

Led improvements to the app and website UX/UI, increasing traffic by 13.4%. Grew the partner network by 21% and contributed to 19.8% revenue growth through B2B and B2C partnerships.

UI UX Google Analytics A B Testing Excel Google Ads Meta Ads Zoho CRM Social Media Partnership Management B2B B2C

Marketing Manager

BCF

Jul 2023 - Mar 2024 (8 months)

Planned and executed European B2B conferences with 100+ delegates, keynote speakers and sponsors. Managed end-to-end creative and logistics workflows, overseeing a team of 5.

Event Planning B2B Marketing Team Management Logistics Database Management B2B Sales