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Talita Campione

@talitacampione

Influencer marketing strategist at TryHackMe who ran creator campaigns for its cybersecurity learning platform.

At TryHackMe, I ran influencer marketing end to end for its cybersecurity learning platform, sourcing and managing creator partnerships and supporting subscription growth. Before that, I helped turn The Beauty Tech Group’s creator ecosystem into its #1 revenue engine, contributing 60% of total sales.

At PULSE ADVERTISING, I orchestrated MAC Cosmetics’ Brazilian influencer campaign, which ranked #1 worldwide in ROI and engagement. I also built The Chosen’s Brazil market-entry creator strategy at Angel Studios, generating 6.4M impressions and making Brazil its #1 international market.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager, Influencer Marketing Campaigns

TryHackMe

Apr 2026 - Jul 2026 (3 months)

Managed influencer marketing end-to-end for a cybersecurity learning platform, including sourcing, negotiating, and managing creator partnerships. Built growth-focused influencer strategies for product launches and supported subscription growth.

Influencer Marketing Creator Partnerships Campaign Strategy Performance Analysis

Brand Growth & Creative Lead

The Beauty Tech Group

Feb 2025 - Mar 2026 (1 year 1 month)

Led integration of creative strategy, growth, and communications, driving market expansion and revenue across Tier-1 markets. Transformed the creator ecosystem into the company's #1 revenue engine, contributing 60% of total sales.

Creator Marketing Brand Strategy Creative Direction Revenue Growth Team Leadership Affiliate Marketing PR

Co-Founder & Brand Strategist

Bstorm Productions

Oct 2024 - Feb 2026 (1 year 4 months)

Co-founded a cultural events platform for the Brazilian diaspora in the UK, achieving immediate profitability. Delivered flagship events attracting 1,500+ attendees through integrated PR and community storytelling.

entrepreneurship Brand Strategy Event Management Budget control Sponsorship Community Building

Brand Campaign Strategist

Pulse Advertising

May 2023 - Feb 2025 (1 year 9 months)

Led global go-to-market strategies and cross-market programs, aligning brand governance with local cultural insight. Managed marketing production for Apple EMEA and orchestrated MAC Cosmetics' Brazilian influencer campaign that ranked #1 worldwide in ROI and engagement.

Campaign Leadership Brand Governance Influencer Marketing CreatorIQ Cultural Localization Performance Marketing

Integrated Media Producer

Collectively Inc

Dec 2021 - May 2023 (1 year 5 months)

Directed large-scale influencer production for Dove, L'Oréal, and other brands, bridging global narratives with local markets. Managed high-compliance campaigns for Diageo and project budgets up to £500K.

Influencer Content Creator Campaign Management Budget Management CreatorIQ Traackr Lumanu Compliance

Senior Social Media & Growth Strategist

Angel Studios

Feb 2017 - Dec 2021 (4 years 10 months)

Engineered community-led growth for 'The David Movie,' raising $12M in 30 days, and led Brazil market-entry for 'The Chosen,' generating 6.4M impressions. Built a global creator-driven community exceeding 3M followers.

Social Media Strategy Community Building Growth Strategy Creator Marketing Integrated Communications

Content Operations Lead

VidAngel Inc.

Apr 2015 - Feb 2017 (1 year 10 months)

Led a team of 20+ overseeing content operations for a high-growth streaming platform. Built KPI frameworks and optimized content strategy to increase engagement and platform performance.

Team Leadership Content Operations KPI development Performance Optimization