Giany Ferreira

Handled all aspects of a content creator's career, achieving 150% growth in followers and engagement. Managed brand relationships, increasing influencer revenue by 228% in 2 years.

Managed two major accounts, overseeing outreach, budget preparation, negotiation, and content development. Coordinated over 60 influencers in a strategic campaign focused on view and lead generation goals.

Directed influencer marketing initiatives with a budget of R$2,000,000, managing relationships with over 200 influencers. Created planning, negotiated, and monitored performance metrics to optimize ROI.

Managed a marketing team, planning digital and inbound marketing for various sectors. Initiated work with influencer and affiliate marketing, focusing on organic brand partnerships.

Led partnerships to improve customer relationships and spearheaded digital transformation. Developed content strategies for social media and executed internal marketing campaigns.

Completed a Bachelor of Communication and Advertising with a focus on marketing strategies and campaign management. My bachelor thesis was awarded for the best marketing planning, showcasing my ability to create effective marketing campaigns.

Pursued a postgraduate degree in Marketing and Business Management, enhancing my knowledge in strategic marketing, business operations, and management principles.