Open to opportunities

Giany Ferreira

@gianyferreira

Message

Experienced Influencer Marketing Manager with a passion for brand growth.

Brazil

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

With over 11 years of experience in marketing, I specialize in Influencer Marketing, having dedicated more than 6 years to mastering this dynamic field. My career has been marked by a proven track record in campaign management, content planning, and brand partnerships, particularly within the entertainment, retail, and service sectors. I pride myself on being a strategic thinker who leverages data-driven insights to achieve business objectives and enhance brand visibility.

In my current role as an Influencer Marketing Manager, I have successfully managed major accounts, overseeing campaigns that have led to significant growth in follower engagement and revenue for influencers. My ability to negotiate and build relationships with top brands has resulted in partnerships with industry leaders such as MAC Cosmetics and Sony Music. I am passionate about content marketing and continuously seek to drive brand growth through innovative strategies and effective team coordination.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Pop Management

Jan 2021 - Present (4 years 5 months)

Handled all aspects of a content creator's career, achieving 150% growth in followers and engagement. Managed brand relationships, increasing influencer revenue by 228% in 2 years.

Social Media Content Marketing PR

Current

Campaign Manager

Current

House of Marketers

Dec 2020 - Present (4 years 6 months)

Managed two major accounts, overseeing outreach, budget preparation, negotiation, and content development. Coordinated over 60 influencers in a strategic campaign focused on view and lead generation goals.

Negotiation Campaign Management

Influencer Analyst

SKELT Cosmetics

Feb 2022 - Feb 2023 (11 months)

Directed influencer marketing initiatives with a budget of R$2,000,000, managing relationships with over 200 influencers. Created planning, negotiated, and monitored performance metrics to optimize ROI.

Influencer Marketing Social Media Content Marketing Branding Negotiation Google Analytics

Marketing Manager

Giany Ferreira Consultancy

Jan 2017 - Jan 2021 (4 years)

Managed a marketing team, planning digital and inbound marketing for various sectors. Initiated work with influencer and affiliate marketing, focusing on organic brand partnerships.

Influencer Marketing Content Marketing Inbound Marketing

Marketing Analyst

AutoPark/Invespark

Jun 2017 - Apr 2018 (10 months)

Led partnerships to improve customer relationships and spearheaded digital transformation. Developed content strategies for social media and executed internal marketing campaigns.

Social Media Content Marketing Relationship Marketing Digital Marketing

Education

Degrees, certifications, and relevant coursework

Pontifical Catholic University of Paraná

Bachelor of Communication and Advertising, Communication and Advertising

2013 - 2016

Completed a Bachelor of Communication and Advertising with a focus on marketing strategies and campaign management. My bachelor thesis was awarded for the best marketing planning, showcasing my ability to create effective marketing campaigns.

Escola Superior de Propaganda e Marketing

Postgraduate degree of Marketing and Business management, Marketing and Business Management

2013 - 2016

Pursued a postgraduate degree in Marketing and Business Management, enhancing my knowledge in strategic marketing, business operations, and management principles.