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Taina RochaTR
Open to opportunities

Taina Rocha

@tainarocha

I turn customer problems into scalable solutions.

Portugal
Message

What I'm looking for

I'm looking to lead customer and product operations where I can turn customer insights into scalable workflows, automation, AI-enabled solutions and measurable product impact.

Customer & Product Operations Manager working at the intersection of customer experience, product, data, engineering and operations in B2B fintech. I turn recurring customer problems into product insights, scalable workflows and measurable improvements, combining operational ownership with analytics, automation and hands-on AI development.

Experience

Work history, roles, and key accomplishments

CA
Current

Customer & Product Operations Manager

Capchase

Mar 2026 - Present (6 months)

Operate across Customer Experience, Product, Engineering, Data and Operations, owning systems and processes connecting customer problems to scalable solutions. Identified Zendesk limitations, evaluated alternatives, negotiated terms, and migrated to Pylon, saving $42K/year.

BD

Technical Support Analyst

B2W Digital

Jul 2017 - Jun 2019 (1 year 11 months)

Supported internal clients and website developers, managing incidents across a 24/7 technical support operation. Troubleshot using MongoDB, Kibana and AWS Cloud, and contributed to the design of an Incident Management platform.

SI

Operations Coordinator

Skyhub — Marketplace Intelligence

Jul 2015 - Jun 2017 (1 year 11 months)

Managed client onboarding and post-implementation operations, improving customer experience through education and training. Recruited, trained and mentored teams during a business model transition, applying Agile and Lean frameworks to scale operations.

SI

Onboarding Analyst

Sieve

Mar 2013 - Jul 2015 (2 years 4 months)

Managed onboarding and ongoing support for SMB and key clients, ensuring smooth transitions and high-quality service. Collaborated within a small team supporting customer requests across Zendesk, phone and email.

Education

Degrees, certifications, and relevant coursework

MU

MBA USP/Esalq

MBA, Data Science, AI & Analytics

Pursuing an MBA in Data Science, AI & Analytics, expected to complete in May 2028.

Scrum.org logoSC

Scrum.org

Professional Scrum Master I (PSM I), Scrum

Earned the Professional Scrum Master I (PSM I) certification in March 2023.

EF SET logoES

EF SET

EF SET English Certificate, English

Grade: 72/100

Achieved an EF SET English Certificate with a score of 72/100, indicating C2 Proficient level, in 2021.

IBM logoIB

IBM

Enterprise Design Thinking Practitioner, Design Thinking

Earned the Enterprise Design Thinking Practitioner certification from IBM in 2020.

FU

Federal University of Rio de Janeiro State (UNIRIO)

Bachelor, Library & Information Sciences

2012 - 2019

Earned a Bachelor of Library & Information Sciences from the Federal University of Rio de Janeiro State (UNIRIO) from 2012 to 2019.

Tech stack

Software and tools used professionally

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