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Nelma Sá

@nelmas

Customer Support leader at K-Lab who built the support function and defined governance for AI-assisted customer support.

Portugal
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At K-Lab, I built the Customer Support function from the ground up, defining its operating processes, ownership, escalation paths and customer-facing workflows. I also established Knowledge Base governance and defined requirements for KTalk, including human-review criteria for AI-assisted support.

Previously at FARO Technologies, I handled complex second-line technical cases and connected customers with internal technical teams through resolution. At Arrow Electronics, I managed customer portfolios and supply-chain operations, developing tools and improving processes for more consistent service.

Experience

Work history, roles, and key accomplishments

KL
Current

Head of Customer Support

K-Lab

Jun 2026 - Present (4 months)

Built and structured the Customer Support function from the ground up, defining operating processes, ownership, escalation paths, documentation standards and customer-facing workflows. Established Knowledge Base governance and defined Support requirements for AI-assisted customer support.

Sitel logoSI

Data Entry Operator

Sitel

Feb 2018 - Aug 2019 (1 year 6 months)

Performed content moderation, investigation and data validation for a global platform, identifying fraud, misinformation and data inconsistencies. Supported onboarding and training of new colleagues while maintaining high accuracy in a high-volume environment.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Google Project Management Certificate, Project Management

Pursuing the Google Project Management Certificate, focusing on project management principles and practices.

ScrumStudy logoSC

ScrumStudy

Scrum Fundamentals, Scrum

Completed Scrum Fundamentals and Scrum Advanced Techniques certifications, covering Scrum framework and advanced practices.

ScrumStudy logoSC

ScrumStudy

Scrum Advanced Techniques, Scrum

Completed Scrum Fundamentals and Scrum Advanced Techniques certifications, covering Scrum framework and advanced practices.

Tech stack

Software and tools used professionally

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