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Tainara Rebelo

@tainararebelo

Message

I turn complex product rules and technical requirements into clear, multilingual digital content.

Brazil

Message

At GOL Airlines, I've translated operational requirements, policies, and business rules into clear content for complex web and mobile customer journeys. I created documentation, terminology guidelines, and multilingual glossaries grounded in IATA standards, helping increase cancellation-journey completion by approximately 10 percentage points and reduce journey time by approximately 7 minutes.

Across Instacasa and SET, I've built product documentation, content standards, guides, and specialized technical publications. I work closely with subject matter experts and cross-functional teams to make complex information accurate, structured, accessible, and useful in Portuguese, English, and Spanish.

Experience

Work history, roles, and key accomplishments

Senior Content Designer / UX Writer

GOL Airlines / Môre Consulting

Jan 2024 - Dec 2026 (2 years 11 months)

Created and maintained technical and content documentation for complex digital journeys in a regulated airline environment. Developed terminology guidelines and multilingual glossaries based on IATA standards, and translated complex policies into clear content.

Technical Writer Content Design UX Writing Terminology Management Glossary Development Localization Multilingual Content Content Governance Stakeholder Management Figma

UX Writer / Product & B2B Marketing

Instacasa

Jan 2021 - Dec 2023 (2 years 11 months)

Created UX content, product documentation, guides, and internal reference materials for B2C and B2B audiences. Developed content standards and tone-of-voice guidance to improve consistency across products and communication channels.

UX Writing Content Design Technical Documentation Content Standards Terminology Management Stakeholder Management Editing Proofreading

Communications Analyst

SET - Brazilian Society of Television Engineering

Jan 2016 - Dec 2018 (2 years 11 months)

Produced and edited specialized technical and institutional content covering broadcasting, engineering, and emerging technologies. Researched complex technical subjects and translated specialized information into clear, accessible articles, reports, and publications.