Open to opportunities

Taelor Johnson

@taelor

Content & Marketing Automation Specialist | Humanizing AI Content | CRM, Funnels & High-Trust Communications | Async-Ready

United States

Message

What I'm looking for

I’m looking for writing and editing, AI content quality assurance, content operations, lifecycle and email marketing, CRM and marketing automation, funnel implementation, knowledge management, or customer communications work with clear objectives, deadlines, and room to think.

Words, systems, and figuring out how to make things work better have been the common threads throughout my career.

My background spans communications, marketing, content development, brand voice, CRM systems, marketing automation, and high trust customer follow-up.

Along the way, I’ve become particularly good at taking something complicated, technical, overly corporate, or just not quite right and turning it into communication that is clear, useful, human, and appropriate for the people receiving it.

Discernment is probably the best word for what I bring to the table. Give me a complicated message and I can figure out how to explain it to a specific audience without talking down to them or making them work too hard to understand it.

That skill has become especially useful as AI changes how we create content. I’m comfortable using AI as a working tool, but generating words and communicating well are two different things. My strength is in the layer after generation: spotting generic language and questionable logic, refining structure and tone, maintaining a consistent voice, visual and written content congruency, and turning an adequate draft into something people can relate to.

I have hands-on experience with CRM and marketing automation platforms including Infusionsoft/Keap and GoHighLevel, building funnels, forms, email campaigns, nurture sequences, segmentation, workflows, and automated follow-up.

These tools mean getting the right communication to the right person at the right time and especially making sure customers and prospects don’t fall through the cracks.

My broader experience includes email marketing, website copy, 12 years of newsletters, educational content, digital campaigns, brand development, and customer communications. Learning unfamiliar subjects comes naturally.

Professional assessments consistently point to the same themes: curiosity, discernment, communication, learning, research, and the ability to identify what matters.

At this point in my career, I’m deliberately choosing depth over climbing. A bigger title, a larger team, and a calendar full of meetings aren’t the goal. Interesting work is. So are autonomy, useful problems to solve, clear expectations, and a team that works together to achieve common goals.

That makes asynchronous remote work especially appealing. I manage my own priorities, communicate clearly in writing, and don’t need everyone online at the same time to move things forward. (Slack is my friend.)

I’m especially interested in writing and editing, AI content editing and quality assurance, content operations, lifecycle and email marketing, CRM and marketing automation, funnel implementation, knowledge management, and customer communications.

Give me a clear objective, a deadline, the information I need, and some room to think. I’ll learn the subject, understand the audience, mind the details, and make the work better.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist & Communications Director

Current

Interra Green Burial by Mueller Memorial

Jan 2020 - Present (6 years 7 months)

In my role as Brand Strategist and Communications Director for Interra Green Burial by Mueller Memorial I've helped develop this signature service and allowed Mueller Memorial to become one of only two funeral providers in Minnesota certified by the national Green Burial Council. Interra has also earned the National Funeral Directors' Association's Green Funeral Practices Award and the gold-level

Brand Building Field Sales Marketing Materials Public Speaking Public Relations Strategic Partnerships SEO Copywriting Vendor coordination Brand Strategy

Current

Co-Founder, Managing Editor

Current

Grief Compass

Aug 2013 - Present (13 years)

To help families incorporate grief into their lives, Grief Compass delivers weekly tips and insights to subscribers' inboxes offering them help understanding their bereavement.

Our programming is created to provide practical, approachable insights for modern folks dealing with grief so survivors can understand what's happening and feel less alone.

I co-founded Grief Compass and write and produ

Email Marketing CRM Software Editorial Content Marketing Problem Solving Copywriting Research Skills Microsoft Word Marketing Campaign Design

Current

Director of Communications

Current

Mueller Memorial Funeral & Cremation Services

Nov 2011 - Present (14 years 9 months)

Specializing in multi-channel communication and community engagement, I direct our organization's public relations, content marketing, newsletters, advertising, website, social media, event coordination, and strategic relationships.

• Write varied market-specific sales copy
• Write press releases which garner media attention
• Research, write, format, and manage production and distribution of

Canva Editorial Journalism Marketing Materials Public Speaking Presentation Skills Problem Solving Social Communication Microsoft Word

Production Coordinator

A Winter Love

Jan 2018 - Jan 2018 (0 months)

Coordinated planning and shooting of a feature-length film, managing talent, crew, schedules, locations, and union compliance. Worked on a fast-paced set with tight schedule and budget.

Problem Solving Microsoft Word

Production Coordinator

A Winter Love (feature film)

Jan 2018 - Jan 2018 (0 months)

Coordinated planning and shooting of a feature-length film, written and directed by Rihanna Yazzie. Working on a fast-paced set within a tight schedule and budget, I was often first on-set, last off.

In this role I would coordinate talent and crew, schedule call times and distribute call sheets, address all aspects of locations management, procure craft services, address union compliance, contri

Problem Solving Microsoft Word

Managing Editor

Sales Mastery magazine

Dec 2014 - Apr 2015 (4 months)

• Edit all copy from industry-leading sales experts for clarity, storytelling, and readability
• Foster relationships with high-profile sales industry experts
• Edit copy from multiple contributors concurrently
• Meet strict publication deadlines
• Direct complementary image and graphic selection
• Curate strategic content for upcoming issues
• Research and vet potential partners
• Communicate ef

Editorial Journalism Problem Solving Microsoft Word

Director of Communications

White Bear Area Chamber of Commerce

Jun 2013 - Sep 2013 (3 months)

Short-term collaboration with the White Bear Area Chamber of Commerce for the launch of a multi-community water conservation initiative to restore and replenish White Bear Lake.

• Develop and manage public relations strategy
• Organize and execute public events
• Write and review grant applications for a 501(c)(6) organization
• Copywriter for distribution materials speaking to various audie

Editorial Marketing Materials Microsoft Word

Registered Dental Hygienist

Personal Care Dentistry

Apr 2006 - Nov 2011 (5 years 7 months)

• Create trusting interpersonal relationships with clients
• Act as the communication liaison between the doctor and patient
• Translate complicated medical procedures in terms easily understood
• Respect the privacy and confidentiality of our clients
• Treatment planning
• Allay anxiety
• Provide prophylactic and periodontal dental treatment, X-rays, injections, and polishing