Open to opportunities

Tabitha Newton

@tabithanewton

Message

Senior PR and Social Media Executive crafting luxury brand storytelling that drives measurable growth.

United Kingdom

Message

What I'm looking for

I’m looking for a role where I own social and PR strategy end to end—creating visually-led content, writing narrative copy, collaborating with creative teams, and using analytics to drive measurable growth for brand-focused campaigns.

I’m a Senior PR and Social Media Executive with over five years’ experience delivering campaigns for fashion, lifestyle, and luxury brands. I shape creative social strategy, produce platform-specific copy, and curate visually-led content that translates brand direction into measurable growth.

In my current role, I lead end-to-end social media operations—content creation, in-depth reporting, community engagement, and content calendars—while partnering with creative teams to brief, produce, and select imagery aligned to campaign direction. I also edit short-form video for Instagram and TikTok, manage cross-platform publishing with trackable links, and contribute strategic insights to support brand repositioning.

Experience

Work history, roles, and key accomplishments

Senior PR and Social Media Executive

Original Travel

Jul 2023 - Jan 2026 (2 years 6 months)

Led repositioned social media and creative direction strategy, achieving 80% audience growth and increasing budget allocation. Managed end-to-end social operations including content calendars, reporting, community engagement, and platform-specific copy and visuals.

Social Media Strategy Copywriting Community Management Content Curation Reporting and Analytics

Account Executive

Fabric PR

Jul 2022 - Jul 2023 (1 year)

Created visually engaging email newsletters by combining brand-aligned copy with curated imagery for fashion and e-commerce campaigns. Supported photoshoots, developed research-led pitch decks, and monitored campaign performance with coverage clipping and reporting.

Newsletter Development Copywriting Brand storytelling Trend Research Image Sourcing And Briefing

PR and Influencer Assistant

Ipr London

Jul 2021 - Jul 2022 (1 year)

Coordinated day-to-day client communications and supported marketing across brands including Samsøe Samsøe, American Vintage, Diemme, Rag & Bone, and Rat & Boa. Delivered on-site event and fashion week support and executed influencer gifting to drive organic coverage across European markets.

Media And Influencer Enquiries event support Showroom Sample Curation Influencer Gifting Strategy Audience Aligned Brand Selection

PR and Influencer Intern

Urban Outfitters

Jul 2020 - Jul 2021 (1 year)

Executed influencer marketing strategy including a 50+ influencer UK, France, and Germany product seeding campaign covering outreach, logistics, and performance tracking. Grew Pinterest following by 180% through content strategy and audience-focused optimisation.

Influencer Marketing Performance Tracking Pinterest Content Strategy Imagery Sourcing And Briefing

Education

Degrees, certifications, and relevant coursework

Cardiff University

Bachelor of Arts, Media and Communications

Grade: Upper Second Class Honours

Activities and societies: Work placement: Marketing and Social Media Intern at Care & Repair.

Bachelor of Arts in Media and Communications at Cardiff University, completed in 2020 (Upper Second Class Honours). Includes a work placement as Marketing and Social Media Intern at Care & Repair.