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Onyeka User

@onyekauser

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Senior Communications Executive with expertise in brand storytelling and PR.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and impactful storytelling.

I am a Senior Communications Executive with over four years of experience in crafting clear and engaging copy for both B2B and consumer audiences. My journey has allowed me to support major brands such as Adidas, Hozelock, and Maple, where I produced a diverse range of written content and contributed to broader PR strategies. My expertise lies in brand storytelling, digital campaigns, website content, and internal communications, and I thrive on collaborating with creative and strategic teams to deliver content that aligns with business goals.

Throughout my career, I have honed my skills in copywriting and content creation, ensuring brand voice consistency across various formats, including product descriptions, press releases, and social media content. I take pride in my ability to manage multiple projects while maintaining a strong attention to detail. My experience in public relations has enabled me to secure top-tier media coverage for brands, and I am passionate about creating purposeful, audience-first content that resonates with diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Communications Account Executive

Current

Liquid

Dec 2024 - Present (7 months)

Currently crafting clear, engaging copy for websites, promotional materials, blogs, emails, and contact reports. I represent clients at press events, manage media relations, and distribute press boxes to journalists and influencers.

Copywriting Content Creation Media Relations Event Management Press Release Distribution PR Strategy

Senior PR & Social Media Account Executive

HROC

Dec 2021 - Dec 2024 (3 years)

Led the creation and scheduling of social media content across various platforms, boosting brand visibility and meeting social KPIs for clients in the home and DIY space. Achieved a 44.7% increase in Instagram followers for Showerwall in 2023 and managed competition submissions for Methven, securing placements in major publications.

Press Release Writing

PR Account Executive, Team adidas

Hill + Knowlton Strategies

Dec 2020 - Dec 2021 (1 year)

Led copywriting for adidas press releases, Q&As, and talent bios, securing coverage in top-tier publications including Vogue, Dazed, i-D, and ELLE. Achieved prominent coverage for product launches through strategic email outreach and conducted desk research to guide influencer outreach for adidas campaigns.

Copywriting

Education

Degrees, certifications, and relevant coursework

London School of Economics & Political Science

MSc Social and Public Communication, Social and Public Communication

2019 - 2020

Grade: Merit

Awarded a Merit for my Master of Science degree. My dissertation, "On Natural Hair, Categories, Choices & Representation: Exploring the Perspectives of Black Women in Britain," received a Distinction.

King’s College London

BA English Language & Linguistics, English Language & Linguistics

2016 - 2019

Grade: 2:1

Completed a Bachelor of Arts degree with a 2:1 classification. My dissertation, "Reversing the Decline of the Igbo Language: Attitudes and Solutions for Revitalisation," was awarded a First (78%).