Jasmin Barrett

Launched and led an influencer tiering programme and managed end-to-end paid and seeding campaigns, improving affiliate ROI and growing influencer app installs. Built CRM processes (Zendesk, Influencer Hero, HubSpot) and managed beta programme to recruit influencers for product trials.

Managed multiple client campaigns and talent relationships, executed end-to-end celebrity and influencer activations, and set up pop-up activations while managing campaign budgets and VIP influencer strategies.

Built and managed social channels from launch, created 30-day event calendars and ATL/TTL campaigns to drive brand awareness, and implemented email marketing and influencer outreach to support events and launches.

Managed CEO and company social presence, secured feature coverage (including GQ and Forbes), provided PR consultancy on messaging and interview prep, and produced content strategies to grow executive following.

Logged and pitched media coverage, conducted digital outreach to grow backlinks, drafted press materials and influencer contracts, and produced monthly client reports and analytics dashboards.

Supported PR campaigns by securing national, regional and trade coverage, developing campaign ideas and media lists, managing agency social channels, and producing impact and quarterly insight reports that surpassed sell-in KPIs.

Edited and repurposed content for ads and emails, wrote social copy, managed scheduling and engagement, and produced stakeholder reports on performance and sentiment to inform content strategy.

Managed artist and manager diaries, coordinated tour logistics and travel, supported marketing and brand deal activities, and organised listening parties and industry events.

Organised client diaries and promo schedules, supported artist marketing campaigns and content production, sourced opportunities and industry contacts, and coordinated meetings and events for talent growth.

Produced targeted e-blasts and blog content, managed media lists and influencer gifting, tracked coverage for fashion brands, and supported influencer event logistics and new business meetings.

Provided reception and events administration support, coordinating event logistics and assisting with onsite operations to ensure smooth execution of company events.

Conducted outbound fundraising calls to secure donations and supporter engagement, meeting campaign targets and maintaining accurate donor records.

Grade: First Class Honours

First Class Honours degree in Public Relations focused on PR practice, media relations, and campaign strategy.

Grade: BBB

Completed A-Levels in Performing Arts, Psychology, and Business with grades BBB.