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@szaighum
Salesforce & analytics consultant delivering AI-driven CRM insights, data engineering, and scalable Salesforce solutions.
I am a results-driven Salesforce and data analytics professional with hands-on experience delivering CRM Analytics, Einstein Discovery models, and scalable Salesforce implementations across multiple markets.
I have led full-cycle CRMA projects, contributed to CPQ-to-Revenue Cloud transformations, and managed 54+ end-to-end Salesforce projects while improving process efficiency and user adoption.
As a senior data engineer and BI lead, I built ML products, managed datasets of 1M+ rows, automated data pipelines, and created dashboards that improved reporting accuracy and decision-making.
I prioritize stakeholder-driven solutions, operational efficiency, and continuous improvement, and I bring a track record of measurable business impact including AppExchange excellence and multimarket revenue contributions.
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Work history, roles, and key accomplishments
Roluestech
May 2025 - Present (6 months)
Delivered three full-cycle CRM Analytics projects with Einstein Discovery for close-won predictions and built stakeholder-driven dashboards surfacing real-time KPIs; contributed 40% of scoped deliverables in a CPQ-to-Revenue Cloud transformation.
Ortoo Apps
Jan 2023 - Present (2 years 10 months)
Managed Salesforce platform across 54+ projects, achieving 94% business alignment and improving process efficiency up to 40% through custom solutions and automations; delivered 54+ projects with an 89% success rate and earned eight five-star AppExchange reviews.
Techbaltoro
Oct 2023 - Mar 2025 (1 year 5 months)
Led development of an in-house ML product classifying 10,000+ items, managed datasets >1M rows, automated 60% of manual data processes, and improved reporting accuracy by 40% while leading a team and delivering 90% on-time.
Techbaltoro
Jun 2021 - Dec 2022 (1 year 6 months)
As first data hire, defined KPIs and enabled $1M in sales by building automated data infrastructure and ETL pipelines using MSSQL, Google Data Studio, and Python, reducing manual effort by 30% and maintaining 95% on-time delivery.
The Diabetes Center Islamabad
Oct 2020 - Jun 2021 (8 months)
Administered AD, DHCP, DNS, VMware ESXi, and network infrastructure supporting 100+ users with 99% uptime; implemented disaster recovery and improved SLA compliance to 95% while developing a .NET helpdesk system to enhance ERP support.
MACES
Feb 2020 - Sep 2020 (7 months)
Directed development teams up to 10 members, improved budget accuracy by 15% through detailed cost/time analysis, and increased team productivity by 25% via training and stakeholder reporting.
SMART SOLS
Mar 2019 - Feb 2020 (11 months)
Implemented ASP.NET MVC features, developed Metro UI and Android interfaces, and diagnosed application defects to enhance user experience and application stability.
ZTBL
Feb 2019 - Apr 2019 (2 months)
Performed OS imaging, ERP and application configuration, network troubleshooting, and end-user training supporting helpdesk operations and hardware diagnostics.
Medmee
Oct 2018 - Nov 2018 (1 month)
Conducted qualitative and quantitative research, produced impact and research documents, and summarized academic papers to support product research efforts.
Degrees, certifications, and relevant coursework
Bachelor of Science, Computer Science
2020 -
Completed Bachelor of Science in Computer Science at Bahria University Islamabad Campus.
FSc (Pre-Engineering), Pre-Engineering
2014 -
Completed FSc Pre-Engineering program at Punjab Group of Colleges.
Matriculation (Science), Science
2012 -
Completed Matriculation in Science at St. Anthony High School Lahore Cantt.
Software and tools used professionally
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