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Abdul Wahab

@abdulwahab23

Salesforce Business Systems Engineer delivering AI-enabled CRM automation, integrations, and data governance improvements.

Pakistan

Message

What I'm looking for

I’m looking to engineer dependable Salesforce solutions—AI-driven workflow automation, robust integrations, and strong data governance—while contributing in distributed, globally-remote teams focused on measurable results and engineering excellence.

I’m a Salesforce Business Systems Engineer with hands-on experience designing and engineering solutions across Sales Cloud, Service Cloud, and Agentforce — Salesforce’s AI automation platform. I focus on engineering-quality process improvements, from building declarative automation pipelines to configuring integration architecture with connected apps, named credentials, and custom metadata types.

Across my work, I enforce data governance frameworks at scale, including duplicate management with custom matching rules and duplicate rules (reducing Account and Contact duplicates by 60%+). I also build record-triggered and scheduled Flows, collaborate on Batch Apex logic for data quality checks, and produce engineering-grade documentation and run-books so cross-functional teams can operate with confidence.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Business Systems Engineer

Current

Personal/Academic Projects

Jan 2024 - Present (2 years 5 months)

Designed a staging-based Salesforce data pipeline using connected apps, named credentials, and custom metadata to create an auditable, environment-agnostic integration architecture. Implemented deduplication via matching rules (60%+ fewer Account/Contact duplicates) and automated data quality checks with scheduled Flows and Batch Apex; configured Agentforce to reduce manual review cycles.

Salesforce CRM Data Deduplication & Matching Rules Einstein Analytics Agentforce

Sales & Service Cloud Automation

Personal/Academic Projects

Jan 2023 - Jan 2024 (1 year)

Engineered Sales Cloud and Service Cloud from the ground up (custom objects, field relationships, record types, and page layouts) and built record-triggered/screen Flows to automate lead assignment, case escalation, and employee onboarding—reducing manual steps by an estimated 40% and eliminating data entry errors. Implemented least-privilege security (Profiles, Roles, Permission Sets, Sharing Rul

Salesforce Sales Cloud Salesforce Service Cloud Screen Profiles Sharing Rules Agentforce Next Best Action Dashboards

Quote-to-Close Process Automation

Personal/Academic Projects

Jan 2023 - Present (3 years 5 months)

Automated an end-to-end quote-to-close workflow using Screen Flows and record-triggered Flows, eliminating manual handoffs between sales stages and reducing data entry errors. Built role-specific Lightning App Builder layouts, maintained CRM data integrity with scheduled data quality Flows and Data Loader routines, and conducted structured end-user training with post-launch iteration cycles.

Lightning App Builder Data Loader Scheduled Data Quality Flows Lightning Experience Customization Workflow Automation User Training