At FoodSquad Pvt. Ltd., I lead marketing for Royal Biryani House and Biryani Katha across the US and India. I built Royal Biryani House's brand strategy and data stack, and led market entry work that included Biryani Katha's Swiggy launch, which delivered 439 orders in four days at 6.1x ROAS.
At Royal Biryani House, I grew sales 23.4% across five locations through location-level A/B testing on DoorDash and Uber Eats, and lifted repeat rate 13% through funnel and conversion optimization. Earlier, I improved paid social and funnel performance at FreshPrints and worked across ServiceNow administration, restaurant operations, healthcare IT, and project management.
