At Grimes King Foundation Inc., I mapped the acquisition funnel and rewrote and retested content at its two highest-drop-off stages, increasing sign-ups by 35% in Q1. I also tracked weekly KPIs and redesigned a paper-based applicant intake process as a digital workflow.
At Moksha Creations, I tested more than a dozen ad and page variations, lifting conversion from 1.2% to 3.4%. I also owned promotion planning and publishing across social and blog channels, growing engagement by 230%.
At Petropath Fluids India Pvt. Ltd., I built an attribution model across 15+ B2B campaigns that improved MQL-to-SQL conversion by 34%. My campaigns and targeted emails contributed to qualified leads, sales inquiries, and pipeline.
I built Maxion, an AI tool for generating social posts and short-form video ad creative, and BloggEd, an AI-assisted content and publishing platform. I use AI to produce and test creative faster, reviewing every output before it ships.
