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Swetha BabuSB
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Swetha Babu

@swethababu

Brand strategist at Ketchum UK who shaped 15+ pitch deliverables and translated market insights into positioning and brand narratives.

India
Message

At Ketchum UK (Omnicom), I contributed to 3–5 new business pitches per month, translating market, category, consumer, and competitor research into positioning frameworks, brand narratives, and recommendations. I produced 15+ pitch deliverables, including strategic presentations, executive summaries, and proposal documentation.

As a Marketing Intern at Key Focus Group Ltd, I designed and scheduled social media assets and researched influencer and competitor accounts; targeted content and optimisation strategies increased the LinkedIn audience by 300+ followers in one week. On a project with Herefordshire Community Foundation, I developed donor and volunteer newsletters and email campaigns and translated qualitative research into audience profiles and communication recommendations.

Experience

Work history, roles, and key accomplishments

Ketchum UK (Omnicom) logoKO

Progress Associate, Brand Strategy & New Business

Ketchum UK (Omnicom)

Aug 2025 - Apr 2026 (8 months)

Contributed to 3-5 new business pitches per month and developed 15+ strategic deliverables for clients and prospects across technology, consumer, healthcare, travel, and other sectors. Conducted strategic analysis and synthesized research into positioning frameworks, brand narratives, and recommendations for pitch decks and client presentations.

Education

Degrees, certifications, and relevant coursework

University of Birmingham logoUB

University of Birmingham

Master of Science, Strategic Marketing & Consulting

2023 - 2024

MSc in Strategic Marketing & Consulting from the University of Birmingham, covering brand strategy, digital marketing, analytical insights, and consultancy practice.

PSG College of Arts & Science logoPS

PSG College of Arts & Science

Bachelor of Commerce, Commerce

2020 - 2023

Bachelor of Commerce with a focus on Corporate Secretaryship from PSG College of Arts & Science.

Tech stack

Software and tools used professionally

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