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Sweta Agarwal

@swetaagarwal

Performance marketing leader at Restaurant Brands Asia, growing Burger King Indonesia delivery sales 39% during peak campaign periods.

Indonesia

Message

At Restaurant Brands Asia, I lead delivery revenue for Burger King and Popeyes Indonesia across Grab, Gojek, and Shopee. I helped shift growth from discount-heavy campaigns to an ROI-efficient model, contributing to 39% month-over-month sales growth during peak periods and 12% growth in Gross Profit.

Previously, I led performance marketing for Nykaa Fashion and drove user acquisition for HITWICKET SUPERSTARS, where monthly active users grew by over 107% and D30 eRoAS reached 120%. Across my work in e-commerce, apps, and marketplaces, I use data and platform strategy to grow revenue and improve campaign efficiency.

Experience

Work history, roles, and key accomplishments

Current

Digital Senior Manager

Current

Restaurant Brands Asia

Dec 2025 - Present (9 months)

Owned end-to-end delivery revenue for Burger King & Popeyes Indonesia across 155+ stores, managing sales across Grab, Gojek & Shopee. Drove 39% MoM sales growth during peak periods and 12% growth in Gross Profit.

Tableau Data Analysis Marketplace Advertising Platform Partnerships Revenue Management KPI Tracking

Performance Marketing Strategy and Execution

Freelance Consulting

Jul 2024 - Dec 2025 (1 year 5 months)

Principal consultant for an Indonesian Ad agency, leading pitch strategy for new business and lead account strategist across SRNs and Marketplace Ads. Delivered 30% higher GMV during key campaign events.

Performance Marketing Marketplace Advertising Shopee TikTok Tokopedia Zalora Lazada Meta Google TikTokAds Account Strategy

Assistant Manager, Marketing & Communications

NYKAA

Apr 2022 - Nov 2023 (1 year 7 months)

Spearheaded comprehensive paid marketing strategies at Nykaa Fashion, driving significant revenue growth and optimizing account structure. Managed a monthly budget of $650k, resulting in a 17.38% revenue increase and RoAS of 5.3.

Paid Marketing Budget Management A B Testing Looker Data Analysis Campaign Optimization CTR Improvement

Performance Marketing Specialist

Hitwicket Superstars

Jun 2021 - Apr 2022 (10 months)

Drove and optimized global marketing campaigns achieving a robust eRoAS of 120%. Conducted comprehensive App Store Optimization strategies leading to substantial organic traffic and conversion rate growth.

Performance Marketing App Store Optimization User Acquisition Social Media Programmatic Affiliate CPI Optimization EROAS Keyword Research

Growth Analyst

Seekify

Nov 2020 - Apr 2021 (5 months)

Led integrated marketing campaigns for B2C & B2B acquisition, ensuring brand consistency in content and analyzing campaign data for insights. Drove Social Media Marketing initiatives achieving 7% week-on-week new user adoption growth.

Growth Marketing Social Media Marketing Campaign Management Data Analysis ROAS optimization

Key Account Manager

Meesho

May 2019 - Nov 2020 (1 year 6 months)

Coordinated market penetration, drove traffic and doubled orders through strategic initiatives. Identified re-sellers, engaged community and executed influencer strategies, achieving 26% account growth for Beauty & Personal Care.

Key Account Management Market Penetration Influencer Marketing Community Engagement Data Analysis Category Management

Fashion Stylist & Curator

Seenit

Aug 2016 - Jan 2017 (5 months)

Created promotional campaigns and product collections, engaged with the community on social media platforms, and executed influencer marketing strategies. Successfully executed brand collaborations with Puma, Koovs, Nike, etc.

Fashion Styling Social Media Influencer Marketing Brand Collaboration