At Pixie Digital, I plan and optimize Meta Ads and Google Ads campaigns for 11 concurrent clients across SaaS, hospitality, restaurants, rentals, and wellness. I tailor campaign insights and recommendations to each client’s growth stage and business model.
For an independent fragrance client, I manage TikTok Shop Ads campaigns averaging 10–15x ROAS, run Meta Ads, and test Google Ads for the fragrance niche.
From 2021 to January 2026, I built and led an independent remote performance marketing practice and a small team. Across client campaigns, I achieved 3–10x ROAS for fragrance and automotive accessories, helped an automotive client reach monthly revenue of up to Rp 100M, and generated Rp 2B–4.8B in annual revenue through Google Ads for an agriculture client.
Earlier, I learned Facebook Ads through a dropshipping business and worked as an Assistant to Head of Operations at PT. Pipit Kalimantan Utara, where I supervised plantation staff and managed schedules, compensation, and payroll systems.
