Lavlesya Thing
@lavlesyathing
I optimize paid media and marketplace campaigns to improve conversions, ROI, and GMV.
IndonesiaWhat I'm looking for
I manage digital marketing for multiple Brand Hermits clients, including Dechadoor, Herbaleo, Monarch Kids, Luxmenn, Pokope, and Modulus1. I plan, launch, and optimize Google Ads, Meta Ads, and TikTok Shop GMV Max campaigns around budgets, audiences, and business goals.
Previously, I led e-commerce platforms, marketplace operations, digital campaigns, and GMV performance at PT Asik Makan Food Indonesia. Through data-driven optimization, I improved advertising ROI by 25.32% and reduced cost per order by 25.52%.
I use campaign and marketplace data—including CTR, CPC, conversion rate, ROAS, ROI, GMV, traffic sources, and search terms—to find conversion gaps and make practical recommendations. My legal studies background also supports detail-oriented, compliance-aware marketing execution.
Experience
Work history, roles, and key accomplishments
Lead of Marketing
PT Asik Makam Food Indonesia
Dec 2025 - Jul 2026 (7 months)
Managed e-commerce platforms, marketplace operations, digital campaigns, and GMV performance. Improved advertising ROI by 25.32% and reduced cost per order by 25.52% through data-driven optimization.
E-Commerce Marketing
PT Nanya International Trading
Oct 2025 - Dec 2025 (2 months)
Optimized product listings and promotions across marketplaces, analyzing GMV, ROI, ROAS, conversion rate, and traffic sources to improve campaign performance. Coordinated with operations and design teams to strengthen brand visibility.
Evaluated search results, advertisements, images, and video content for relevance. Supported social media labeling, content categorization, and audience-targeting quality.
Education
Degrees, certifications, and relevant coursework
Singaperbangsa Karawang University
Bachelor Degree, Legal Studies
2019 - 2024
Pursued a Bachelor Degree in Legal Studies, which provided a foundation in analytical thinking, compliance awareness, and attention to detail.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Job categories
Skills
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