Swati Singh

I am a results-driven Customer Retention Lead with extensive experience in strategizing and executing marketing campaigns that enhance customer engagement and drive revenue growth. At John Jacobs, I successfully owned key business KPIs, optimizing reactivation campaigns through A/B testing and data automation processes using Clevertap. My ability to introduce and onboard third-party vendors has significantly improved our CRM campaigns, ensuring a personalized communication strategy that resonates with our customers.

Previously, as an Assistant Manager at Mobikwik, I honed my skills in retention marketing by leveraging various channels such as mobile push, SMS, and email. I focused on user segmentation and behavior analysis to design targeted campaigns that effectively drove offline payment business. My experience as a Senior Marketing Executive at True Credits India further solidified my expertise in customer profiling, funnel improvement, and performance reporting, allowing me to contribute to the overall growth of the organization.