swasti shastri

Greetings!

I’m a Creative Strategist focused on strategy, research, AI, and transformation for ambitious, fast-moving businesses. I work across creative strategy, content, and growth, with a particular interest in building scalable creative systems that help brands communicate clearly, build trust, and drive measurable results.

I currently work as a Production Lead at DTCo, where I manage client-facing creative projects across industries including healthcare, skincare, AI, and beyond. I work closely with clients, strategy, and creative teams to understand the business, identify what needs to be solved, translate objectives into clear creative direction, and manage projects from concept through production and delivery.

I believe a creative strategist needs to be a great researcher. Understanding the audience, market, category, competition, and cultural context is what makes creative work relevant and effective. I enjoy taking all of that information, finding the insight, turning ambiguity into a clear creative direction, and then building systems that allow teams to execute, test, and iterate at scale. I’ve also actively incorporated AI into ideation, research, scripting, and production workflows to make the creative process faster and more iterative without losing the human, platform-native quality of the work.

Before DTCo, I worked across social media, influencer marketing, performance creatives, and brand content at Foxy and BUMSONTHESADDLE. Those experiences gave me a strong foundation in understanding audiences and creating content, while my current role has expanded that into client management, creative leadership, and end-to-end production.

My background in economics brings an analytical lens to my work, while my experience in theatre has shaped how I think about storytelling, people, and experimentation. I’m excited to bring this combination of strategic thinking, research, creative problem-solving, and hands-on production experience to a growth-focused team.