Looking for a job

Sushant Rasal

@sushantrasal

Campaign Operations Manager at Asentech Pvt Ltd who lifted pharma email open rates by 18% with AI-assisted optimization.

India

Message

At Asentech Pvt Ltd, I design and deploy targeted pharma marketing journeys using Microsoft Dynamics 365, HubSpot, and Salesforce Marketing Cloud. I introduced AI-assisted subject-line and CTA optimization that lifted average email open rates by 18% across key pharma accounts.

At WebMD India Pvt Ltd, I delivered pharmaceutical digital marketing projects and piloted Adobe Campaign journey orchestration, establishing reusable templates adopted across multiple accounts. I also helped reduce asset turnaround time by 20% as Project Lead - Client Delivery Operations, while maintaining MLR compliance.

Experience

Work history, roles, and key accomplishments

Current

Campaign Operations Manager

Current

Asentech Pvt Ltd

Feb 2024 - Present (2 years 8 months)

Designed and executed email campaign strategies, architected marketing journeys using Dynamics 365, HubSpot, and SFMC, and ensured MLR compliance. Improved open rates by 18% and reduced unsubscribe rates through AI-driven segmentation.

Microsoft Dynamics 365 HubSpot Salesforce Marketing Cloud A B Testing MLR Compliance GDPR CAN SPAM Predictive Analytics Email Marketing QA Testing List Management And Segmentation performance reporting

Associate Marketing Manager

Accenture Pvt Ltd

Jun 2021 - Feb 2024 (2 years 8 months)

Directed global digital marketing programs for CPG clients, orchestrating campaigns across 10+ markets using SFMC. Built Power BI dashboards and delivered data-driven insights that reduced cost-per-lead and improved ROI.

Salesforce Marketing Cloud Campaign Orchestration Localization Stakeholder Management Power BI Data Analysis Cross Functional Collaboration

Digital Project Manager

WebMD India Pvt Ltd

Jan 2016 - Jun 2021 (5 years 5 months)

Delivered complex digital marketing projects for pharmaceutical clients, managing timelines, budgets, and quality across multiple concurrent campaigns. Implemented performance reporting frameworks and piloted Adobe Campaign journey orchestration.

Project Management Adobe Campaign MLR Compliance performance reporting Stakeholder Management Campaign Optimization

Project Lead - Client Delivery Operations

WebMD India Pvt Ltd

Jan 2015 - Dec 2015 (11 months)

Led a 4-member team delivering email creatives and MLR-compliant assets, achieving zero regulatory violations. Streamlined workflows, reducing asset turnaround time by 20%.

Team Leadership MLR Compliance Process Improvement Quality Control Email Creative

Process Lead - Support & Operations

WebMD India Pvt Ltd

May 2008 - Dec 2014 (6 years 7 months)

Supported pharma-compliant digital marketing asset operations across multiple accounts, ensuring quality and regulatory adherence. Mentored junior team members and contributed to process standardization initiatives.

Pharmaceutical Compliance MLR Mentorship Process Standardization Campaign Execution