At AstraZeneca, I coordinate omnichannel email campaigns with brand and marketing teams, developers, campaign QA, and email deliverability teams to support accurate, timely deployment.
I support campaign execution in Adobe Campaign, including audience selection, segmentation, journey builds, approvals, QA and testing, and deployment. I also personally QA email designs and HTML.
I monitor campaign performance in Power BI and Adobe Campaign, analyzing open, click, and unsubscribe rates to support campaign optimization. I created a standardized email-build QA checklist to help ensure key checks are completed consistently and reduce errors.
I also coordinate website-data requirements with Tealium teams and provide knowledge-transfer sessions to colleagues. My training includes Salesforce Marketing Cloud and Salesforce Data Cloud.
