Surbhi Rawat

I’m a Product Manager with 5+ years of experience building and scaling digital platforms across 28,000+ restaurant locations and 80,000+ enterprise users. I focus on launching AI-powered operational intelligence products that improve store efficiency, reduce loss, and increase revenue through data-driven experimentation and cross-functional leadership.

At Inspire Brands (Parent company of Arby’s, Dunkin’, Baskin Robins, Sonic, Buffalo Wild Wings), I own the strategy and delivery of an AI-driven video analytics platform designed to reduce loss, improve operational compliance, and provide store intelligence across restaurant operations. I lead product discovery and vendor selection for enterprise computer vision, manage end-to-end product lifecycle from pilot testing and UAT validation through deployment planning, and run Agile ceremonies with distributed engineering teams.

In pilot stores, I reduced POS exception incidents by 25% and retail shrinkage by 18% by detecting suspicious cashier behavior and transaction anomalies. I also decreased investigation time by 60% by automating video retrieval and event detection workflows, enabled real-time operational dashboards that reduced compliance violations by 30%, improved drive-thru speed of service by 17%, and increased order accuracy by 4%. I negotiated enterprise vendor contracts resulting in ~50% cost savings compared to initial proposals.

I also lead Product Manager work for Digital Products (BWW Audio Visual / Arby’s Digital Menu Boards), owning product strategy and roadmap for guest-facing digital platforms across multiple Inspire restaurant brands. I protect $47.4M in annual systemwide revenue by ensuring reliable broadcast capabilities, maintained 99.98% platform uptime during high-traffic sporting events, increased monthly restaurant revenue by 1.5% via optimized drive-thru upsell experiences, and reduced menu updates time from 4 weeks to 30 minutes—supported by strong analytics, SQL/Tableau/Power BI, and certifications including Certified SAFe 5 Product Owner/Product Manager, CSPO®, and AWS Certified Cloud Practitioner.