Open to opportunities

sunayna Devadiga

@sunaynadevadiga

Message

I lead merchant onboarding and sales operations to grow revenue, retention, and customer satisfaction.

India

Message

What I'm looking for

I’m looking to contribute my merchant onboarding, sales operations, and customer-first approach to an organization that values innovation and growth—where I can drive revenue, strengthen key accounts, and improve onboarding performance through strong CRM practices.

I’m a Merchant Onboarding & Sales Operations professional with 10+ years of expertise in payment gateway services, client relationship management, and revenue growth. I’m known for end-to-end onboarding—from lead validation to go-live—with a strong, customer-centric communication style.

In my current role, I manage merchant onboarding and inside sales teams with a focus on SLA compliance, coordinating KYC and documentation with internal teams and ensuring smooth integrations. I handle key accounts across corporate, e-commerce, logistics, and travel, while driving timely collection of setup and AMC fees.

I previously led merchant acquisition and inside sales operations at NTT Data Payment Services, maintaining accurate merchant data using Salesforce and Freshworks CRM. I also received an award (“Sales Award 2022–23: Iron Woman”) and have consistently trained teams on processes and CRM best practices to improve onboarding performance and satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Merchant Onboarding Manager

Current

Frame Shift Solution Pvt. Ltd.

Sep 2024 - Present (1 year 9 months)

Managed end-to-end merchant onboarding from lead validation to go-live, ensuring SLA compliance. Led onboarding and inside sales teams, coordinated KYC/documentation, and handled key accounts while monitoring metrics and training staff.

Merchant Onboarding KYC Inside Sales SLA Key Account Management Revenue & Fee Collection (Setup AMC)Metrics

Assistant Manager Sales & Marketing

NTT Data Payment Services Pvt. Ltd.

Feb 2018 - May 2024 (6 years 3 months)

Led merchant acquisition and inside sales operations across multiple sectors, ensuring smooth onboarding through coordination with backend, documentation, and technical teams. Collected setup and AMC payments, reactivated non-transacting merchants, maintained merchant data in Salesforce/Freshworks, and received the “Sales Award 2022–23: Iron Woman.”

Merchant Acquisition Inside Sales Onboarding coordination Salesforce CRM Freshworks Merchant Reactivation

HR Partner Executive

Aasaan Jobs Pvt. Ltd.

Feb 2017 - Oct 2017 (8 months)

Onboarded hiring partners and communicated job descriptions to support recruitment needs. Trained partners on portal usage, coordinated with clients, and collected partner feedback.

Partner Onboarding Job Description (JD) Communication Recruitment coordination Client Relationship Management Feedback

Customer Service Associate

Apps Daily Solutions Pvt. Ltd.

Aug 2016 - Jan 2017 (5 months)

Provided product and claim-related support and handled claim follow-ups to maintain customer satisfaction. Managed customer queries and ensured timely resolution of issues.

Customer Support Product Support Claims Follow Up Communication Customer Satisfaction Case Handling

Business Associate (ICICI Lombard)

ICICI Lombard Sitel India Pvt. Ltd.

Oct 2015 - Jul 2016 (9 months)

Sold health insurance policies and resolved customer queries. Supported online policy creation and handled payment processing to complete customer transactions.

Health Insurance Sales Policy Creation Payment Processing Lead Management Sales Operations