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sumukh kadekarSK
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sumukh kadekar

@sumukhkadekar

Creative strategist and brand consultant for independent businesses, achieving an average 650% ROI on client ad spend.

India
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As a freelance Lead Marketing Strategist & Brand Consultant, I worked with four independent small businesses on digital growth, visual branding, and multichannel strategies. I designed and managed Google Ads and social campaigns that averaged 650% ROI on client ad spend, and launched complete websites for two client businesses.

At HB Foods, I developed the brand identity and marketing strategy from launch through commercial activation. Earlier, I turned field reporting into published stories at Deshpande Foundation and built brand architecture and product content at Rankpedia.

Experience

Work history, roles, and key accomplishments

FA
Current

Lead Marketing Strategist & Brand Consultant

Freelance / Independent Agency

Jan 2024 - Present (2 years 10 months)

Operated as a full-service marketing agency for 4 independent small businesses, orchestrating end-to-end digital growth, visual branding, and multi-channel strategies. Designed and managed targeted Google Ads and Social Media campaigns, consistently achieving an average 650% ROI for client ad spend.

DF

Copywriter & Media Specialist

Deshpande Foundation

Jan 2022 - Dec 2023 (1 year 11 months)

Conducted extensive field reporting across initiatives to gather ground-level impact stories, transforming them into published articles for digital platforms and monthly/annual print magazines. Crafted high-impact promotional copy, press releases, and internal communications highlighting organizational milestones and social outreach goals.

CR

Senior Content Writer

Creasoul

Jan 2021 - Dec 2022 (1 year 11 months)

Designed, developed, and launched custom websites for diverse agency clients, optimizing UX, visual layout, and core messaging. Produced high-converting promotional copies, brand assets, and multi-channel ad deliverables tailored to distinct client audiences.

RA

Content Lead & Foundational Strategist

Rankpedia

Jan 2020 - Dec 2021 (1 year 11 months)

Served as a core founding member, building the corporate brand architecture, positioning, and tone of voice from the ground up. Authored all core content for the native mobile application, website platforms, and onboarding flows to maximize user retention.

TR

Content Writer

The Silicon Review

Jan 2017 - Dec 2017 (11 months)

Authored long-form, analytical articles for the print and digital tech magazine, covering enterprise technology and emerging business models. Independently managed editorial content for the Tech and Business verticals on the news platform while producing feature magazine pieces.

CM

Intern Reporter

Citizen Matters

Jan 2016 - Dec 2017 (1 year 11 months)

Pursued and developed independent investigative and assigned news stories across a broad spectrum of civic and public interest topics. Executed field reporting under strict journalistic integrity, protecting confidential sources while delivering thoroughly vetted stories.

Education

Degrees, certifications, and relevant coursework

St. Clair College logoSC

St. Clair College

Diploma, Public Relations

2023 - 2025

Diploma in Public Relations from St. Clair College, Windsor, ON, from 2023 to 2025.

Kuvempu University logoKU

Kuvempu University

Bachelor of Arts, History & English Literature

2017 - 2020

Bachelor of Arts in History & English Literature from Kuvempu University, from 2017 to 2020.

Tech stack

Software and tools used professionally

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