sumithra Pillai
@sumithrapillai
Senior digital marketing executive driving multi-channel campaigns and lead generation globally.
IndiaWhat I'm looking for
I’m a results-driven Digital Marketing Executive with 5+ years of experience planning and executing multi-channel campaigns across email, social media, SEO, and lead generation. I’ve managed Marketing Executive-style LinkedIn outreach, built and maintained prospect databases, and driven pipeline across UK, USA, and UAE markets in Retail, Shopping Malls, Hospitals, Specialist Airports, and Real Estate.
In my recent role as Sr. Digital Marketing Executive at WovVTech, I execute end-to-end campaigns, optimize performance using Zoho Campaigns metrics (open rate, click rate, bounce rate, deliverability), and strengthen growth through off-page SEO and website audits. I rely on tools like Apollo, LinkedIn Sales Navigator, SEMrush, and SEOquake—while using Google Sheets/Excel to track campaigns, clean databases, and deliver performance reports; earlier, I also supported B2B outreach and market research using ZoomInfo, Discover-Org, and LinkedIn-driven prospect sourcing.
Experience
Work history, roles, and key accomplishments
Sr. Digital Marketing Executive
WovVTech
Nov 2021 - Present (4 years 8 months)
Plan and execute end-to-end digital marketing campaigns across email and social media, targeting prospects in UK, USA, and UAE. Manage email performance using Zoho Campaigns and support lead generation and outreach via LinkedIn and other marketing tools.
Market Executive
Synapselndia
Jun 2021 - Oct 2021 (4 months)
Conducted targeted B2B LinkedIn outreach to source and qualify companies and contacts for IT services across the US, UK, and Europe. Executed connection and email marketing campaigns and maintained prospect databases with daily performance reporting.
Market Research Analyst
CXOSYNC PRIVATE LIMITED
Apr 2019 - Jun 2021 (2 years 2 months)
Conducted in-depth B2B market research to identify IT lead generation opportunities across US, UK, and Europe. Sourced and managed data from primary and secondary sources and performed data mining, cleaning, and analysis using Excel.
Customer Support Executive
Kochar Tech Learning
Jun 2017 - Dec 2018 (1 year 6 months)
Provided product and service information to customers through outbound calling. Managed customer interactions to ensure high satisfaction and first-call resolution.
Education
Degrees, certifications, and relevant coursework
Maharaja Sayajirao University
Master of Commerce (M.Com), Commerce
Completed a Master of Commerce (M.Com) at Maharaja Sayajirao University.
Maharaja Sayajirao University
Bachelor of Commerce (B.Com), Commerce
Completed a Bachelor of Commerce (B.Com) at Maharaja Sayajirao University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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