Harshita srivastava

I’m a Paid Media & Digital Marketing Executive with 2+ years’ experience managing multi-channel campaigns across paid search, paid social, and organic platforms for B2B and B2C clients. I’m known for campaign planning, optimisation, and reporting that improves ROI, engagement, and brand visibility.

In my current role, I manage end-to-end paid campaigns across search, social, and display, using Skyrise programmatic insights to meet client KPIs. I collaborate closely with Google and Meta platform teams to apply best practices and adopt new features that strengthen performance.

I’ve driven measurable results, including a 70% increase in client engagement across Facebook, LinkedIn, and Instagram through monthly content strategies for three UK clients in healthcare and interior design. I’ve also delivered SEO-optimised blogs that improved Google keyword visibility and boosted site ranking by 10 places, and I’ve supported TikTok campaigns that increased video engagement by 40%.

I bring a data-driven mindset and a creative edge: I turn performance analysis into actionable optimisation strategies for bi-weekly client meetings, while continuously building expertise in Power BI and SQL. I’m passionate about creative storytelling, data-driven insights, and building lasting professional relationships that support new business growth.