At Jio Finance Platform and Service Limited, I led paid and owned-channel lifecycle campaigns that increased monthly app downloads by 73%, while funnel analysis and UX experiments improved conversion rates by 38%.
I've also improved push-notification CTR by 45% at Jio Financial Services, built multi-channel journeys across WhatsApp, SMS, RCS, and email, and created scalable CDP segmentation. Earlier, I drove SEO traffic growth of 78% at Murf AI and led social media work that increased organic reach by 150% at Bikers Heaven.
