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@ashishkumarnaagar
I am an experienced digital marketing manager driving performance, ASO, and growth.
I am a results-driven digital marketing manager with broad experience across performance marketing, ASO, SEO, and content growth. I focus on measurable acquisition and retention outcomes backed by data and automation.
I have led Google and Facebook campaign optimizations that produced a 30% increase in qualified leads and managed Universal App Campaigns on a 1M INR monthly budget, consistently generating over $25K in monthly in-app subscription revenue. I also ran push notifications, in-app messaging, and ASO programs to improve conversion and retention.
My organic strategies delivered substantial traffic and engagement gains: an SEO program that grew to ~15K monthly visits and a YouTube/content approach that produced 8K subscribers and 500K views. I have executed influencer campaigns that drove a 30% referral sales contribution across B2B and B2C channels.
I build practical tools and systems—WhatsApp bots for acquisition and lead generation, Google Sheets dashboards for subscription and sales tracking, and generative-AI workflows that improved rankings and impressions by 20–30%. I am focused on applying analytics, automation, and creative content to scale user acquisition and lifetime value.
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Work history, roles, and key accomplishments
NXCAR
Jul 2024 - Present (1 year 4 months)
Led optimization of Google and Facebook campaigns, increasing qualified leads by 30% and improving app-install CPI; built WhatsApp bots and oversaw SEO and social content strategy to grow organic reach and engagement.
CARPM
Apr 2019 - Jun 2024 (5 years 2 months)
Managed Universal App Campaigns on a 1,000,000 INR monthly budget, generating over $25K USD monthly in in-app subscription revenue and improving retention via push notifications and in-app messaging. Implemented ASO and performance marketing strategies that supported B2B WhatsApp campaigns and influencer initiatives, driving measurable uplifts in installs and referrals.
BrainPundits Technologies
Jul 2018 - Mar 2019 (8 months)
Implemented an SEO and content strategy that grew organic traffic to ~15,000 monthly within six months and executed YouTube content that gained 8,000 subscribers and 500k views in six months. Drove organic social growth, increasing followers by ~4,000 across Twitter and Facebook.
Degrees, certifications, and relevant coursework
Bachelor of Technology, Electronics and Communication
Completed Bachelor of Technology in Electronics and Communication, graduating in May 2013.
High School Diploma, Secondary Education
Completed secondary education at Saraswati Vidya Mandir, graduating in May 2009 in Rudrapur, Uttarakhand.
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