At CyberMedia Research (CMR), I lead category ownership and develop value propositions for digital adoption programs serving MSMEs and enterprises. I’ve designed persona-driven journeys from acquisition through alumni to help maximize Customer Lifetime Value.
As Project Lead & Analyst for SME Digital Insights research for Tata Tele Business Services, I contributed work that won three national awards. I’ve also built competitive intelligence frameworks that identify whitespace and inform product and go-to-market strategies.
I collaborate with Sales & Marketing teams on category stories, sponsorship models, and thought-leadership content, and I’ve moderated CXO-level panels and interviewed industry leaders. My work spans customer, consumer, market, and technology insights across FMCG, telecom, media, and enterprise technology.
Earlier, at Nielsen, I managed research cycles from instrument development and field interactions through analysis and actionable recommendations. At Vodafone and Onicra Credit Rating Agency of India Limited, I designed and delivered training programs and supported workforce development.
