suchendra pal
@suchendrapal
Marketing automation consultant building Adobe Campaign and AJO integrations for measurable growth.
What I'm looking for
I’m a results-driven Marketing Automation Consultant with 5+ years building and operating marketing technology and CRM integrations, translating lifecycle and campaign requirements into automated journeys.
My hands-on focus is Adobe Campaign Classic (ACC) and Adobe Journey Optimizer (AJO), where I design segmentation, triggers, and personalized experiences—then validate impact through A/B testing and performance analytics.
I’ve led ACC v7–v8 migration and end-to-end implementation across complex marketing ecosystems, including data model design, API-based integrations, and governance. I also integrate Adobe Campaign with CRM/CDP systems for real-time customer synchronization and implement scalable SMS opt-out handling and delivery monitoring.
I bring a practical, production-minded approach: I troubleshoot integration failures and delivery issues, deliver training to marketing and business teams, and mentor associates on ACC/AJO best practices and documentation.
Experience
Work history, roles, and key accomplishments
Worked on Adobe Campaign Classic (ACC) v7–v8 migration and end-to-end implementation of Adobe Campaign Classic (ACC) and Adobe Journey Optimizer (AJO), including data model design and API-based integrations. Designed and deployed multi-channel journeys, built workflow automation for personalization, and supported production campaigns through troubleshooting and training.
Designed and implemented Adobe Campaign schemas, input forms, and workflows to support scalable marketing data models. Developed automated email campaigns and segmentation logic using SQL and scripting, and built reusable delivery templates, transactional messaging workflows, and lead capture experiences.
Education
Degrees, certifications, and relevant coursework
West Bengal University of Technology
Bachelor of Technology, EE Engineering
2016 - 2020
Completed a Bachelor of Technology in EE Engineering at West Bengal University of Technology from 2016 to 2020.
Adobe
Adobe Campaign Classic Developer (Adobe Certified Expert), Adobe Campaign Classic
Earned an Adobe Certified Expert credential for Adobe Campaign Classic Developer.
Adobe
Adobe Real-Time CDP (Adobe Certified Expert), Adobe Real-Time CDP
Earned an Adobe Certified Expert credential for Adobe Real-Time CDP.
Adobe
Adobe Customer Journey Analytics Developer (Adobe Certified Expert), Adobe Customer Journey Analytics
Earned an Adobe Certified Expert credential for Adobe Customer Journey Analytics Developer.
Adobe
Adobe Campaign Classic Architect (Adobe Certified Master), Adobe Campaign Classic
Earned an Adobe Certified Master credential for Adobe Campaign Classic Architect.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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