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Steven Lee

@stevenlsw

IT & BI leader | 20+ yrs in digital, data, banking & media | PMP, CSM, Data Sci Certified

Hi, I’m Steven Lee, based in Kuala Lumpur. I’m a seasoned digital and IT transformation leader with over two decades of experience spanning banking, media, and fintech. My strength lies in connecting tech with business outcomes—whether it's launching a regional banking system, leading a content analytics team, or integrating media platforms like iQiyi for Malaysian markets.

Throughout my journey, I’ve held pivotal roles in companies like Astro, Hitachi eBworx, and Symphony, managing major implementations—from GST and UltraBox rollouts to multi-country banking systems for CIMB, RHB, and OCBC. I’ve led product and analytics teams, driven UI/UX upgrades, and enhanced ad targeting—one example being a 15% engagement boost through data-driven content optimization.

Certified in PMP, Scrum, and Data Science, I thrive at the intersection of data, people, and strategy. Beyond work, I’m a curious mind who enjoys hiking, scuba diving, and traveling, and I love deep-diving into books on business, history, and personal growth. I’m passionate about AI, fintech, and digital innovation, and I’m always looking to create impact through smart, scalable solutions.

Experience

Work history, roles, and key accomplishments

Head of Viewership Insights (SAVP)

Measat Broadcast Network System Sdn Bhd

Aug 2021 - Dec 2023 (2 years 4 months)

Led a 7-member team in developing analytics frameworks to optimize content engagement, reduce churn, and enhance ad revenue targeting. Designed new data-driven metrics for evaluating content performance, resulting in a 15% increase in engagement rates.

Ad Revenue Targeting Data Metrics Content Performance ROI Analysis Content Acquisition Vendor Management Data Integration

Business Intelligence & Product Management

Measat Broadcast Network System Sdn Bhd

Nov 2019 - Jul 2021 (1 year 8 months)

Led performance analysis of iQiyi in Malaysia, leveraging data-driven insights to optimize platform features and enhance user experience. Led viewership analytics, supporting a growth of 10 million downloads in iQiyi app in Malaysia.

Performance Analysis Data Insights User Experience User Retention Process Automation

IT Project Manager

Measat Broadcast Network System Sdn Bhd

Sep 2014 - Oct 2019 (5 years 1 month)

Led the execution of high-impact internal projects, driving system enhancements, regulatory implementations, and digital transformations while ensuring seamless stakeholder alignment and on-time, within-budget delivery. Managed Amdocs and third-party vendors for system changes from SST to GST, ensuring system readiness across 13 integrated systems.

IT Project Management System Enhancements Regulatory Digital Transformation Vendor Management UltraHD Sports Showcase IQiyi Integration

Project Manager (Banking IT)

Hitachi eBworx Sdn Bhd

Aug 2010 - Aug 2014 (4 years)

Delivered large-scale banking IT implementations across cash management, internet banking, and credit systems. Delivered CIMB Thai – Regional Retail Credit System on schedule, optimizing loan origination efficiency and reducing processing time by 25%.

Cash Management Project Management Loan Origination User Adoption Regulatory Compliance System Integration

Project Manager

Symphony Xen Solutions Sdn Bhd

Aug 2007 - Jul 2010 (2 years 11 months)

Managed system enhancements, change requests, and maintenance support across wealth management platforms for regional banks. Oversaw maintenance and upgrades for offshore deployments, ensuring operational stability and business continuity.

System Enhancements Change Management Maintenance Offshore Deployments Operational Stability Business Continuity Cross Border Project Teams

IT / Business Consultant

Nevetsoft Enterprise

Mar 2005 - Jul 2007 (2 years 4 months)

Delivered custom tech solutions and e-commerce strategies for local SMEs, supporting digital channel development and productization. Launched new IT products and custom software for SMI/SME clients across multiple industries.

System Reengineering IT Consulting Business Consulting System Re Engineering Digital Marketing Product Lifecycle Management Go To Market Strategy

Application Specialist

B2B Commerce (M) Sdn Bhd

Mar 2004 - Feb 2005 (11 months)

Implemented document exchange systems and supported presales for major corporate and government clients. Delivered large-scale EDI implementations for clients including Petronas, Agilent, Lucent, and Solectron.

Document Exchange Systems EDI Member Access Portal System Design System Implementation

Programmer

B2B Commerce (M) Sdn Bhd

Dec 2000 - Feb 2003 (2 years 2 months)

Developed custom software and backend modules supporting client-side EDI systems and logistics integration. Maintained and enhanced existing software solutions to meet evolving client needs and industry standards.