Choy CM
@choycm
I’m a data-driven technology leader specializing in AI analytics, compliance, and operational excellence for business growth.
What I'm looking for
I’m a results-driven technology and data professional with over 18 years of experience in IT and data analysis. I currently serve as the Chief Technology and Compliance Officer at Lunaria Edge, using data-driven strategies (including AI) to improve decision-making, talent optimization, and operational efficiency.
In my recent role, I spearheaded initiatives that help businesses grow through AI-enhanced decision-making and streamlined processes. I also oversee technology compliance, ensuring adherence to regulations while enabling innovation across the organization.
Previously, I worked as a Data Analyst at Intel Corporation, where I conducted comprehensive, AI-driven analysis for a Virtual Assistant Chatbot across multiple countries. I implemented ETL automation and Power BI reporting, achieving a 75% automation rate in reporting processes and improving accuracy and actionable insights for strategic decisions.
I’ve also led technical projects as a Technical Project Lead and provided consulting as a Freelance Data Storyteller, translating complex data into actionable insights. Earlier in my career, I held roles spanning system engineering, IT deployment, and data quality/inventory governance—building my strength in analysis, planning, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Chief Technology & Compliance Officer
Lunaria Edge
May 2024 - Feb 2025 (9 months)
Led data-driven technology initiatives to support business growth, optimize talent acquisition, and improve operational efficiency. Oversaw technology compliance while collaborating on cross-functional technology solution delivery.
Conducted data analysis for an AI virtual assistant chatbot to improve user interaction across multiple countries. Built automated reporting and data pipelines using ETL and Power BI to increase reporting automation and data accuracy.
Responsible for Virtual Assistant (VA) Chatbot Data Analysis
Design and implement End to End Automation for historical data analysis of Virtual Assistant from data import, ETL, processing, and Power BI Report Server to display final report automatically per schedule.
Automation Query Analysis achieved about 75% automated and 25% for further enhancement
Technical Project Lead
DCatalyzer Sdn Bhd
Oct 2022 - Aug 2023 (10 months)
Led client-focused technical projects covering data visualization, transformation, and manipulation. Developed and executed project plans to ensure timely delivery aligned to client objectives.
Led technical projects for DCatalyzer Sdn Bhd, supporting delivery across project planning and implementation activities.
Freelance Data Storyteller
Freelance
Jan 2021 - Oct 2022 (1 year 9 months)
Provided consulting services translating complex data into actionable insights for business decision-making. Delivered data visualization, data transformation, and data manipulation support for clients.
Providing consulting services to clients within the Technology space in the following areas:
1. Data Visualization
2. Data Transformation
3. Data Manipulation
Data Quality Analyst (Inventory Governance)
Mar 2013 - Oct 2016 (3 years 7 months)
Core Responsibilities:
▪ Analyze data files (evidential data) before billing process
▪ Analyze the trending pattern of Inventory Database for Shell Worldwide
▪ Provide high level analysis of a set of data that consist of data abnormalities
▪ Suggest technical solutions to enhance database accuracy
▪ Provide recurrence reports as well as finding that will enhance continuous improvement in the inve
Data Quality Analyst (Inventory)
Techsap ASP Sdn Bhd
Feb 2013 - Oct 2016 (3 years 8 months)
Performed inventory governance analysis by reviewing evidential data prior to billing and analyzing inventory database trends. Suggested solutions to improve database accuracy and produced recurrence reports to drive continuous improvement.
Retail Service Manager
Aug 2012 - Feb 2013 (6 months)
Core Responsibilities:
▪ Own the stewardship of support for Global gas station networks to the client
▪ Own integration of all technical functions (LANMAN/voice etc) into the business
▪ Act as in lnterface Personnel between the client and AT&T technical groups.
▪ Solicit improvements in business facing services ensuring SLAs are met or exceeded
▪ lntegrate with AT&T products to ensure that clie
Core Responsibilities:
■Work closely with Finance, Human Resource, Compensation and Benefits and IT teams to ensure the
deliverables of Time Management, Payrolls, Insurance and other essential solutions are in place and
meet the business needs.
■Engage with the key stake holders, users and other IT team members early in the project lifecycles to
ensure integrated planning for the requirements and
Coordinated delivery and implementation of time management, payroll, and insurance-related IT solutions to meet business needs. Managed project monitoring and improvements, and developed business continuity and disaster recovery plans for IT systems.
Core Responsibilities:
Play the role as the main technical resource for the deployment of Lenovo IT solutions (Windows and application) for Call Centre and offices in Asia Pacific.
Educate the users on the IT usages as well as issues ranging from features specifications and functionality to integration.
Support the Asia Pacific Pre-sales Call Centre teams by identifying the technical requirement
Managed deployment of Lenovo IT solutions across Asia Pacific, including Windows and application setups for call centres and offices. Coordinated project planning and implementation (including SAP), delivered multi-level support, and handled network infrastructure for Malaysia.
Senior IS Executive
Manpower Staffing Services (M) Sdn Bhd
Apr 2003 - Mar 2007 (3 years 11 months)
Led the IS department by managing helpdesk officers to meet SLA and overseeing global IT project and infrastructure planning. Delivered and supported multiple enterprise systems including E-leave, E-invoicing integration, and time management, and managed supporting infrastructure such as network and firewall deployments.
Core Responsibilities:
Appointed as Team Lead in the IS department
Managing and monitoring internal helpdesk officers to ensure SLA are met.
Managing Global IT project as well as daily routine and IT infrastructure planning.
Management of Microsoft Volume License (MVL) for the Group’s IT infrastructure.
Assisting in Active Directory deployment
System Analyst and Designing of various systems
Anal
Education
Degrees, certifications, and relevant coursework
Informatics College
Postgraduate, Business Strategies and Information Technology
Grade: Pass/Non-gradable
Postgraduate studies in Business Strategies and Information Technology (NCC Education) at Informatics College, completed in July 2005.
Campbell University, Malaysia
Bachelor's Degree, Computer Science/Information Technology
Grade: Pass/Non-gradable
Bachelor's degree in Computer Science/Information Technology (Major: Information System Engineering) at Campbell University, Malaysia, completed in March 2003.
Tunku Abdul Rahman College
Graduate Diploma, Computer Science/Information Technology
Graduate diploma in Computer Science/Information Technology (Major: Information System Engineering) at Tunku Abdul Rahman College, completed in June 2003.
Kolej Tunku Abdul Rahman (TARC)
Bachelor's degree, Information System Engineering
1999 - 2001
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
expic.com.myPortfolio
www.mpsog.com.myJob categories
Skills
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