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Choy CMCC
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Choy CM

@choycm

I’m a data-driven technology leader specializing in AI analytics, compliance, and operational excellence for business growth.

Malaysia
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What I'm looking for

I’m looking to lead data- and AI-driven technology initiatives where compliance matters, teams collaborate cross-functionally, and I can improve operations, reporting automation, and decision-making impact.

I’m a results-driven technology and data professional with over 18 years of experience in IT and data analysis. I currently serve as the Chief Technology and Compliance Officer at Lunaria Edge, using data-driven strategies (including AI) to improve decision-making, talent optimization, and operational efficiency.

In my recent role, I spearheaded initiatives that help businesses grow through AI-enhanced decision-making and streamlined processes. I also oversee technology compliance, ensuring adherence to regulations while enabling innovation across the organization.

Previously, I worked as a Data Analyst at Intel Corporation, where I conducted comprehensive, AI-driven analysis for a Virtual Assistant Chatbot across multiple countries. I implemented ETL automation and Power BI reporting, achieving a 75% automation rate in reporting processes and improving accuracy and actionable insights for strategic decisions.

I’ve also led technical projects as a Technical Project Lead and provided consulting as a Freelance Data Storyteller, translating complex data into actionable insights. Earlier in my career, I held roles spanning system engineering, IT deployment, and data quality/inventory governance—building my strength in analysis, planning, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Intel Corporation logoIC

Data Analyst

Apr 2023 - Mar 2024 (11 months)

Responsible for Virtual Assistant (VA) Chatbot Data Analysis
Design and implement End to End Automation for historical data analysis of Virtual Assistant from data import, ETL, processing, and Power BI Report Server to display final report automatically per schedule.
Automation Query Analysis achieved about 75% automated and 25% for further enhancement

DCatalyzer Sdn Bhd logoDB

Technical Project Lead

Oct 2022 - Aug 2023 (10 months)

Led technical projects for DCatalyzer Sdn Bhd, supporting delivery across project planning and implementation activities.

FR

Freelance Data Storyteller

Freelance

Jan 2021 - Oct 2022 (1 year 9 months)

Provided consulting services translating complex data into actionable insights for business decision-making. Delivered data visualization, data transformation, and data manipulation support for clients.

Techsap ASP Sdn Bhd (Client: AT&T Communications Services (Malaysia) S logoTS

Data Quality Analyst (Inventory Governance)

Mar 2013 - Oct 2016 (3 years 7 months)

Core Responsibilities:
▪ Analyze data files (evidential data) before billing process
▪ Analyze the trending pattern of Inventory Database for Shell Worldwide
▪ Provide high level analysis of a set of data that consist of data abnormalities
▪ Suggest technical solutions to enhance database accuracy
▪ Provide recurrence reports as well as finding that will enhance continuous improvement in the inve

TB

Data Quality Analyst (Inventory)

Techsap ASP Sdn Bhd

Feb 2013 - Oct 2016 (3 years 8 months)

Performed inventory governance analysis by reviewing evidential data prior to billing and analyzing inventory database trends. Suggested solutions to improve database accuracy and produced recurrence reports to drive continuous improvement.

Techsap ASP Sdn Bhd (Client: AT&T Communications Services (Malaysia) S logoTS

Retail Service Manager

Aug 2012 - Feb 2013 (6 months)

Core Responsibilities:
▪ Own the stewardship of support for Global gas station networks to the client
▪ Own integration of all technical functions (LANMAN/voice etc) into the business
▪ Act as in lnterface Personnel between the client and AT&T technical groups.
▪ Solicit improvements in business facing services ensuring SLAs are met or exceeded
▪ lntegrate with AT&T products to ensure that clie

Texas Instruments logoTI

Senior System Engineer

May 2010 - Aug 2012 (2 years 3 months)

Core Responsibilities:
■Work closely with Finance, Human Resource, Compensation and Benefits and IT teams to ensure the
deliverables of Time Management, Payrolls, Insurance and other essential solutions are in place and
meet the business needs.
■Engage with the key stake holders, users and other IT team members early in the project lifecycles to
ensure integrated planning for the requirements and

Lenovo Technology Sdn Bhd logoLB

AP IT Engineer

Mar 2008 - May 2010 (2 years 2 months)

Core Responsibilities:
Play the role as the main technical resource for the deployment of Lenovo IT solutions (Windows and application) for Call Centre and offices in Asia Pacific.
Educate the users on the IT usages as well as issues ranging from features specifications and functionality to integration.
Support the Asia Pacific Pre-sales Call Centre teams by identifying the technical requirement

MB

Senior IS Executive

Manpower Staffing Services (M) Sdn Bhd

Apr 2003 - Mar 2007 (3 years 11 months)

Led the IS department by managing helpdesk officers to meet SLA and overseeing global IT project and infrastructure planning. Delivered and supported multiple enterprise systems including E-leave, E-invoicing integration, and time management, and managed supporting infrastructure such as network and firewall deployments.

Manpower Staffing Services (M) Sdn Bhd logoMB

Senior IT Executive

Jan 2003 - Jan 2007 (4 years)

Core Responsibilities:
Appointed as Team Lead in the IS department
Managing and monitoring internal helpdesk officers to ensure SLA are met.
Managing Global IT project as well as daily routine and IT infrastructure planning.
Management of Microsoft Volume License (MVL) for the Group’s IT infrastructure.
Assisting in Active Directory deployment
System Analyst and Designing of various systems
Anal

Education

Degrees, certifications, and relevant coursework

IC

Informatics College

Postgraduate, Business Strategies and Information Technology

Grade: Pass/Non-gradable

Postgraduate studies in Business Strategies and Information Technology (NCC Education) at Informatics College, completed in July 2005.

CM

Campbell University, Malaysia

Bachelor's Degree, Computer Science/Information Technology

Grade: Pass/Non-gradable

Bachelor's degree in Computer Science/Information Technology (Major: Information System Engineering) at Campbell University, Malaysia, completed in March 2003.

Tunku Abdul Rahman College logoTC

Tunku Abdul Rahman College

Graduate Diploma, Computer Science/Information Technology

Graduate diploma in Computer Science/Information Technology (Major: Information System Engineering) at Tunku Abdul Rahman College, completed in June 2003.

KT

Kolej Tunku Abdul Rahman (TARC)

Bachelor's degree, Information System Engineering

1999 - 2001

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