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Stephanie CollinsSC
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Stephanie Collins

@stephaniecollins3

I uncover consumer insights and shape brand stories that inspire creative teams.

United States
Message

At McGarrah Jessee and previously GSD&M, I uncover what makes brands and products distinct, turn consumer learning into compelling stories, and help creative teams answer “what if” and “what’s next?”

I’ve also led creative campaign work at StartEngine, coordinated advertising operations at Ad Results Media, and produced live brand experiences for Turner, the NBA, CNN, MLS, Bleacher Report, and Capital One x NCAA. Curiosity is the skill I’m most proud of: I use thoughtful questions, focus groups, guided discussions, and collaborative problem-solving to surface needs, improve work, and build stronger ideas.

Experience

Work history, roles, and key accomplishments

McGarrah Jessee logoMJ
Current

Senior Strategist

Mar 2026 - Present (6 months)

Senior Strategist at McGarrah Jessee, responsible for developing strategic insights and creative direction for clients.

GSD&M logoGS

Senior Strategist

Dec 2024 - Mar 2026 (1 year 3 months)

Worked as Senior Strategist at GSD&M.

GSD&M logoGS

Brand Strategist

Jan 2022 - Dec 2024 (2 years 11 months)

Uncovering what’s unique and special about our clients (and their products), then crafting that story into something that excites our creative teams.

Learning from consumers by talking to them in focus groups and guided discussion to surface their needs and interests.

Tackling the tough questions like “what if” and “what’s next” with my team for our current and future clients.

Clients: Military

StartEngine logoST

Creative Lead

May 2021 - Dec 2021 (7 months)

Brought the clients’ amazing brand stories to life by overseeing the creative process, discovering unique ways to tell their stories, then sharing those insights with my team to update our best practices and standardization.

Kept projects and conversations flowing both ways throughout the campaign building process by defining clear objectives with clients, then managing a group of writers and des

Ad Results Media logoAM

Creative Ops Coordinator

Nov 2020 - May 2021 (6 months)

Amplified brands’ voice by making sure their ads on and off air landed exactly how and where they should. This required getting both granular about our tasks and taking a bird’s eye view of our process.

Found solutions that would answer our rep’s questions, smoothed out the bumps in the road, and kept the projects on time.This led to initiating conversations and brainstorms on how we can find met

WarnerMedia logoWA

Apprentice: Creative Operations | Live Events

Jun 2020 - Nov 2020 (5 months)

Worked as Apprentice: Creative Operations | Live Events at WarnerMedia.

WarnerMedia logoWA

T3: Creative Operations | Live Events

Mar 2019 - Jun 2020 (1 year 3 months)

Brought brands to life (literally) for fans to engage with by handling everything from chatting with clients about their event ideas to setting up the creative installations on site. The Creative Director and I curated the vibe and visual style of the event to match our clients needs and vision.

Created and kept an eye on project scopes, making sure everyone - our team, the client, and the contr

Turner (Turner Broadcasting System, Inc) logoTI

Consumer Insights and Culture

Sep 2018 - Mar 2019 (6 months)

Polished initiatives with incredible potential into approved projects by finding areas of opportunities, pairing them with timely insights, and building powerful presentations with the team.

Remained hands on with visual deliverables, while managing a variety of projects to make sure projects finished just as strongly as they started.

Turner (Turner Broadcasting System, Inc) logoTI

Social Media Intern, Esports | ELEAGUE

Jun 2018 - Aug 2018 (2 months)

Worked as Social Media Intern, Esports | ELEAGUE at Turner (Turner Broadcasting System, Inc).

CBS Corporation logoCC

Graphic Design Intern at CBS Sports Network

Jun 2017 - Aug 2017 (2 months)

Worked as Graphic Design Intern at CBS Sports Network at CBS Corporation.

StoryCraft Studios logoSS

Design Intern

Mar 2017 - May 2017 (2 months)

Worked as Design Intern at StoryCraft Studios.

wkrm logoWK

Designer

Jan 2017 - May 2017 (4 months)

Worked as Designer at wkrm.

Abilitee Adaptive Wear logoAW

Design Intern

Mar 2016 - Jul 2016 (4 months)

Worked as Design Intern at Abilitee Adaptive Wear.

The University of Texas at Austin logoTA

Resident Assistant at The Division of Housing and Food Services

Aug 2015 - May 2016 (9 months)

Worked as Resident Assistant at The Division of Housing and Food Services at The University of Texas at Austin.

Project SEED logoPS

Research Assistant

Aug 2015 - Dec 2015 (4 months)

Worked as Research Assistant at Project SEED.

Education

Degrees, certifications, and relevant coursework

TA

The University of Texas at Austin

Bachelor of Fine Arts (B.F.A.), Design

2014 - 2018

The University of Texas at Austin logoTA

The University of Texas at Austin

Bachelor of Fine Arts, Design

2014 - 2018

Pursued a Bachelor of Fine Arts in Design, developing a strong foundation in visual communication and creative problem-solving.

Tech stack

Software and tools used professionally

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