At McGarrah Jessee and previously GSD&M, I uncover what makes brands and products distinct, turn consumer learning into compelling stories, and help creative teams answer “what if” and “what’s next?”
I’ve also led creative campaign work at StartEngine, coordinated advertising operations at Ad Results Media, and produced live brand experiences for Turner, the NBA, CNN, MLS, Bleacher Report, and Capital One x NCAA. Curiosity is the skill I’m most proud of: I use thoughtful questions, focus groups, guided discussions, and collaborative problem-solving to surface needs, improve work, and build stronger ideas.

