Open to opportunities

Grayson Morrow

@graysonmorrow

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Design and strategy consultant with a passion for innovative marketing and branding.

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in design, marketing, and strategy to drive business growth and innovation.

As a seasoned design and strategy consultant, I've had the privilege of working with various organizations, driving innovative marketing and branding initiatives that yield tangible results. With a strong background in industrial organizational psychology and human-centered design, I excel at crafting compelling narratives, developing effective marketing campaigns, and fostering meaningful relationships with media outlets and industry partners.

Throughout my career, I've demonstrated a unique ability to merge creative vision with strategic thinking, driving business growth and enhancing brand visibility. My expertise spans content development, UX/UI design, and marketing strategy, with a proven track record of success in leading cross-functional teams and guiding projects from concept to launch.

With a passion for storytelling and a keen eye for design, I continue to push the boundaries of innovative marketing and branding, always seeking opportunities to drive business expansion and forge meaningful connections with audiences worldwide.

Experience

Current

Marketing Manager

Current

Rendyr

Feb 2024 - Present (4 months)

Build and maintain relationships with media outlets, influencers, and industry partners to enhance brand visibility and reputation. Oversee the creation and implementation of multi-channel marketing campaigns, including digital, social media, email, and website. Collaborate with cross-functional teams including product development, sales, and operations to drive integrated marketing campaigns. Lea

Relationship Building Brand Marketing Multi channel Marketing Cross Functional Collaboration B2B

P-

Current

Design and Strategy Consultant

Current

p-u-b-l-i-c

Nov 2021 - Present (2 years 7 months)

Collaborated closely with the founder to shape the branding, voice, and visual communications for the successful launch of the new organization. Directed the development of the website, applying UX/UI principles and refining the design based on valuable user feedback. Continuing to serve as a trusted advisor, providing guidance on all aspects related to communications, strategy, design, and strate

Branding Visual Design UX UI Design Web Design Strategy

Current

Owner

Current

Grayson Morrow Creative

Aug 2018 - Present (5 years 10 months)

Founded Grayson Morrow Creative, a photojournalism company specializing in family documentary. Photographed various companies including Volvo, The Good Listening Project, and Design Archives. Photography featured in Vogue Italia, honored with the NCSU Visual Artist Award, and exhibited at the Parsons Gala.

Photography Branding

Director of Marketing and Partnerships

BUBBLE Goods

Sep 2021 - Mar 2023 (1 year 6 months)

Successfully secured partnerships with prominent affiliates, including Meredith Corporation, Livestrong, and Well+Good. Cultivated strategic relationships with press outlets, resulting in featured publications in platforms such as GQ, Food52, Vice, The Kitchn, and more. Achieved a 20% increase in email open rates and expanded the email list size by implementing targeted B2B partnerships, strategic

Partnership Management Email Marketing B2B SMS Marketing

Researcher

NCSU Poole College of Management

Jan 2020 - Aug 2020 (7 months)

Worked closely with College of Management professors and I/O Psychology Ph.D. candidate to develop modules for start-ups, performing research for socially responsible investing, and conducting behavioral science experiments. Planned and executed structured interviews with CEOs, focusing on topics related to impact investing and emotional intelligence. Developed email marketing strategy (using A/B

Research Behavioral Science Interviewing Email Marketing

Global Communications Lead

Bruce Mau Design

Apr 2022 - May 2023 (1 year 1 month)

Created highest-performing content on Instagram and LinkedIn, increasing engagement by 40.7%. Developed internal rebrand marketing strategy including content development, photography, SEO, and website. Skillfully guided team members to attain project milestones, ensuring the timely development of key deliverables within budget. Developed and implemented a comprehensive content database that authen

Content Creation Branding Project Management Content Strategy Cross Functional Team Management Public Relations

Design Intern

TED Conferences

Aug 2016 - Nov 2016 (3 months)

Crafted wireframes to optimize website user experience, employing a user-centric approach for enhanced functionality. Produced visually impactful graphics for the annual Ted Conference, catering to the global audience of over 800 delegates.

Wireframing User Experience Design Graphic Design

Design Research Intern

Johns Hopkins Sibley Innovation Hub

Dec 2016 - Dec 2016 (0 months)

Performed interviews with patients, frontline staff, designers, and healthcare advocates to enhance the chaplain experience. Developed and implemented a new internal website for the innovation hub, providing design thinking resources tailored for healthcare staff in various departments such as Oncology, Cardiology, and ICU. Facilitated design thinking workshops, guiding participants through creati

Interviewing Design Thinking Web Design Facilitation