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Rashmi Lopez

@rashmilopez

Brand designer and design director crafting purpose-driven identities, design systems, and websites that grow communities.

United States

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What I'm looking for

I’m looking to lead purpose-driven brand work—design systems, websites, and campaigns that convert—while partnering with leadership and cross-functional teams. I want research-backed creative strategy that levels brands up from ordinary to extraordinary.

I’m a brand designer and creative leader with 15+ years designing and leading teams across seed/Series A startups and global corporations, before going independent as a freelance contractor. I build bold, unique visual story-telling rooted in true-to-you, purpose-driven brand identity.

Since Jan 2024, I’ve helped creative solopreneurs and small businesses level-up their brand and visual identities across wellness, beauty, CPG, entertainment, and healthcare. I develop brand guides and design systems from the ground up to optimize team usage and experience.

I’m especially proud of tangible outcomes: I secured an additional $800k in investor funding by shaping a clearly-positioned brand identity and a bespoke, tokenized design system library in Figma. I also delivered a targeted, values-aligned visual identity that resulted in 100% MQLs at a large tradeshow, and I ran a user study to validate product improvements without guesswork.

Before freelancing, I served as Founding Designer and Senior Design Director at CareRev, maturing brand guidelines, website, and a design system while building design standard operating procedures. Earlier roles at Genius Sports, Media Temple, and Voice Media Group strengthened my ability to refresh brand strategy, ship digital and print campaigns, and collaborate with product teams through UX/UI mockups and prototypes.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand Designer

Current

Rashmi Lopez LLC

Jan 2024 - Present (2 years 5 months)

Provided brand and graphic design services for wellness, beauty, CPG, entertainment, healthcare, and experiential marketing clients. Secured an additional $800k in investor funding via a clearly positioned brand identity and tokenized Figma design system, and delivered a values-aligned visual identity that generated 100% MQLs at a large tradeshow.

Brand Identity Design Design Systems Brand Strategy Visual Storytelling Workshop Facilitation User Research Copywriting Pre Press Production

Senior Design Director

CareRev

Jan 2022 - Nov 2023 (1 year 10 months)

Led accessible, customer-centric design practices for CareRev’s marketing lifecycle by establishing brand guidelines, website direction, and a design system as the company’s Founding Designer. Built and implemented design standard operating procedures, including growth ladders, critique workflows, asynchronous collaboration, and design system maintenance.

Design Systems Brand Guidelines Accessibility Website Design Marketing Design Design Operations Stakeholder Management

Creative Director

CareRev

Feb 2020 - Jan 2022 (1 year 11 months)

Collaborated with executive leadership to design pitch decks that accelerated CareRev’s $50M Series A funding in 2021 for angel and venture capital organizations. Drove clear, investor-focused visual storytelling to support market positioning.

Pitch Deck Design Investor Communications Visual Storytelling Positioning Stakeholder Management Visual Identity Marketing Strategy

Senior Visual Designer

Genius Sports

Jan 2018 - Oct 2019 (1 year 9 months)

Updated brand strategy and website for a global audience through customer research, competitive analysis, and a visual identity refresh. Expanded brand reach by designing digital, print, and experiential assets for major tradeshows, including ICE London 2018.

Customer Research Competitive Analysis Visual Identity Web Design Digital Advertising Print Design Experiential Marketing

Senior Designer

GoDaddy (Media Temple)

Jul 2016 - Oct 2017 (1 year 3 months)

Elevated multimedia campaign and event creative, producing blog and social imagery, branded partnerships, and award-winning assets for events including SXSW, Adobe MAX, and Wordcamp. Partnered with Product Managers and Engineers to improve product and website UI through UX/UI mockups and prototypes.

UI Mockups Prototyping Social Media Design Brand Partnerships

Web Designer

Voice Media Group

Feb 2012 - Feb 2016 (4 years)

Created cohesive, elevated branded assets across VMG digital properties and partnerships by designing apps, publication websites, social media, long-form special editions, and podcast artwork. Coordinated visual assets and web media with multiple national editors and art directors.

Web Design App Design Publication Website Design