Steffi Macharia
@steffimacharia
B2B Sales Development Representative (SDR) driving qualified meetings through cold outreach, prospecting, and CRM pipeline management.
KenyaWhat I'm looking for
I’m a B2B Sales Development Representative (SDR) with 5+ years of experience in lead generation, prospecting, and appointment setting. I focus on identifying decision-makers, conducting cold outreach, and booking qualified meetings that drive revenue growth.
I’ve built strong appointment performance by running structured follow-up across calls, email, and messaging, while maintaining high show-up rates. In my roles, I’ve managed CRM pipelines end-to-end—qualifying prospects, tagging inquiries, and improving follow-up efficiency to reduce missed opportunities.
I also strengthen the pipeline upstream by sourcing qualified leads and fixing outreach bottlenecks. For example, I verified decision-makers across 100–150 contacts per cycle and sourced over 1,000 qualified leads on LinkedIn, in addition to testing new cold messaging that increased booked calls by 40%.
I bring an execution mindset that keeps teams moving without micromanaging—using daily targets, tight handoffs, and real-time coordination. Whether I’m supporting sales with booking volume (150+ monthly) or handling customer intake and scheduling, I’m committed to accuracy, responsiveness, and measurable results.
Experience
Work history, roles, and key accomplishments
Remote Virtual Assistant
DoggieParadise
Jan 2025 - Jan 2026 (1 year)
Handled client intake and qualification to cut response time so the team focused on confirmed bookings. Managed end-to-end appointment scheduling and ensured 100% on-time deliverables by tracking deadlines and flagging risks.
Remote Lead Manager
Prestige Concept Company
Jan 2024 - Dec 2024 (11 months)
Verified decision-makers across 100–150 contacts per cycle to improve lead accuracy, and sourced 1,000+ qualified leads on LinkedIn to keep the pipeline full. Tested new cold messaging that increased booked calls by 40% and managed marketing-to-sales handoffs so leads were tagged, tracked, and followed up within minutes.
Remote Appointment Setter
SlabPlanet
Mar 2020 - Dec 2023 (3 years 9 months)
Conducted high-volume outbound and inbound outreach to identify and qualify prospects, contributing to 150+ monthly bookings. Maintained accurate CRM records and used structured call/email/messaging follow-ups to improve lead engagement and show-up rates while reducing missed opportunities.
Remote Real Estate Sales
TrustyHomes Investors
Jan 2019 - Feb 2020 (1 year 1 month)
Qualified and nurtured real estate leads, scheduling property viewings and consultations to support deal conversions. Responded to customer inquiries on listings, pricing, and documentation, and maintained CRM records to ensure consistent follow-ups and faster decision-making.
Customer Service Representative
StarTimes Kenya
Feb 2017 - Dec 2018 (1 year 10 months)
Handled high-volume customer inquiries via phone, email, and chat while maintaining strong service levels in a fast-paced environment. Resolved complaints efficiently, documented interactions in CRM, and collaborated on escalations to reduce resolution time and improve retention.
Education
Degrees, certifications, and relevant coursework
Certificate of Achievement in Virtual Assistance
Certificate of Achievement, Virtual Assistance
Completed a Certificate of Achievement in Virtual Assistance.
Certificate in Digital Marketing
Certificate, Digital Marketing
Completed a certificate program in Digital Marketing.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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