Stefany Castaño

Led end-to-end marketing strategy and project execution for automotive branding and customization services. Built 360° campaigns across Google Ads, social media, landing pages, and Go High Level CRM automation, using Google Analytics to optimize CPL and conversion rates.

Supported the launch of internal marketing campaigns, increasing employee participation in brand-driven events by 25%. Streamlined patient database management (20%) and optimized scheduling to save executives ~10 hours per month.

Provided high-level support for academic programs reaching 2,000+ participants annually. Partnered across teams to deliver 5+ cross-departmental projects, coordinated faculty events and workshops, and managed event reimbursements with 50K+ budgets.

Managed the clinic’s social media accounts, growing followers 40% and increasing engagement 30% within 6 months. Created patient-focused content and promotions that drove a 15% increase in new patient appointments and supported logistics and customer service with a 92% patient satisfaction rating.

Coordinated daily clinic operations, managing schedules and supporting 100+ monthly patient appointments. Developed executive-ready reports and streamlining digital communications to reduce response times by 20%.

Designed and executed 360° communication strategies across corporate, consumer, and CSR divisions, integrating ATL, BTL, media, and PR. Increased PR performance indicators by 15% every semester across three divisions and generated USD $21M in ROI through integrated communication campaigns.

Completed a degree in Marketing and Branding at Boston College, based in Boston, MA.

Earned a Bachelor degree in Social Communication and Corporate, with a minor in Digital Marketing, at Universidad Externado de Colombia in Bogotá.